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| <h2>Creative Vision</h2> |
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| <p>Ice Cream Sandwich (Android 4.0) marks a major milestone for Android design. We touched nearly every |
| pixel of the system as we expanded the new design approaches introduced in Honeycomb tablets to all |
| types of mobile devices. Starting with the most basic elements, we introduced a new font, Roboto, |
| designed for high-resolution displays. Other big changes include framework-level action bars on |
| phones and support for new phones without physical buttons.</p> |
| <p>We focused the design work with three overarching goals for our core apps and the system at large. |
| As you design apps to work with Android, consider these goals:</p> |
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| <h4>Enchant me</h4> |
| <p>Beauty is more than skin deep. Android apps are sleek and aesthetically pleasing on multiple levels. |
| Transitions are fast and clear; layout and typography are crisp and meaningful. App icons are works |
| of art in their own right. Just like a well-made tool, your app should strive to combine beauty, |
| simplicity and purpose to create a magical experience that is effortless and powerful.</p> |
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| <h4>Simplify my life</h4> |
| <p>Android apps make life easier and are easy to understand. When people use your app for the first |
| time, they should intuitively grasp the most important features. The design work doesn't stop at the |
| first use, though. Android apps remove ongoing chores like file management and syncing. Simple tasks |
| never require complex procedures, and complex tasks are tailored to the human hand and mind. People |
| of all ages and cultures feel firmly in control, and are never overwhelmed by too many choices or |
| irrelevant flash.</p> |
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| <h4>Make me amazing</h4> |
| <p>It's not enough to make an app that is easy to use. Android apps empower people to try new things |
| and to use apps in inventive new ways. Android lets people combine applications into new workflows |
| through multitasking, notifications, and sharing across apps. At the same time, your app should feel |
| personal, giving people access to superb technology with clarity and grace.</p> |
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