docs/html/distribute/stories/games/upbeat-games.jd

page.title=Witch Puzzle Achieves 98% of International Installs on Android
page.metaDescription=Witch Puzzle localized their app into 12 languages.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/witch-puzzle.png
page.timestamp=1468901832

@jd:body


<div class="figure">
  <img src="{@docRoot}images/distribute/stories/witch-puzzle-icon.png"
  width="113">
</div>

<h3>
  Background
</h3>

<p>
  Located in São Paulo, Brazil, <a class="external-link" href=
  "https://play.google.com/store/apps/dev?id=8995071809141037139">Upbeat
  Games</a> is an indie game developer with a mission to build fun and easy
  games that anyone can play. As a small team, the Upbeat crew reacted quickly
  to their game’s growing installs in Asian countries, and is now seeing strong
  international growth with their game <a class="external-link" href=
  "https://play.google.com/store/apps/details?id=com.upbeatgames.witchpuzzle">Witch
  Puzzle</a>.
</p>

<h3>
  What they did
</h3>

<p>
  After noticing that Witch Puzzle was gaining traction throughout Asia, Upbeat
  localized their game into 12 languages, prioritizing countries with an
  existing user base and high gross national income (GNI). This led to a direct
  increase in installs.
</p>

<div class="figure">
  <img src="{@docRoot}images/distribute/stories/japanese-witch-puzzle.png"
  width="214">
  <p class="img-caption">
    Japanese version of Witch Puzzle
  </p>
</div>

<h3>
  Results
</h3>

<p>
  “In the last three months, 98% of our international installs for Witch Puzzle
  came from Android,” said Vinicius Sormani Heimbeck, Upbeat’s founder. Upbeat
  applied these learnings across their portfolio of games. Now, <strong>75% of
  their portfolio’s revenue is driven by Android</strong>.
</p>

<h3>
  Get started
</h3>

<p>
  Use the <a href=
  "{@docRoot}distribute/tools/localization-checklist.html">Localization
  Checklist</a> to learn more about tailoring your app for different markets to
  drive installs and revenue, and to create a better overall user experience.
</p>