docs/html/distribute/users/expand-to-new-markets.jd - platform/frameworks/base - Git at Google

 page.title=Expand Into New Markets
 page.metaDescription=Tap fast-growing markets in Japan, Korea, India, Brazil, and many other countries around the world.
 page.image=/distribute/images/expand-into-new-markets.jpg
 page.tags="users, growth, global"

 @jd:body

 <div id="qv-wrapper">
   <div id="qv">
     <h2>
       Contents
     </h2>

     <ol>
       <li>
         <a href="#localize-your-product">Localize Your Product</a>
       </li>

       <li>
         <a href="#testing-and-support">Testing and Support</a>
       </li>

       <li>
         <a href="#localize-your-google-play-listing">Localize Your Store
         Listing</a>
       </li>

       <li>
         <a href="#marketing">Marketing</a>
       </li>

       <li>
         <a href="#related-resources">Related Resources</a>
       </li>
     </ol>
   </div>
 </div>
 <p>
   Android and Google Play give you a worldwide audience for your apps, with an
   addressable user base that's growing very rapidly in countries such as Japan,
   Korea, India, and Brazil. You can sell your app in more than 130 countries.
 </p>

 <p>
   To <strong>maximize your app's distribution potential and earn high
   ratings</strong> from users around the world, we encourage you to localize
   your app. Once you’ve built a solid foundation in your home market, take
   advantage of Android’s powerful growth around the world and expand your app
   to new markets.
 </p>

 <div class="sidebox-wrapper" style="float:right;">
   <div class="sidebox">
     <p>
       <strong>Tip:</strong> Localization is more than translation. Plan product
       features, launch, and marketing for key markets.
     </p>
   </div>
 </div>

 <p class="caution" style="font-size:15.5px;">
 </p>

 <p>
   Localization involves a variety of tasks throughout your app development
   cycle, and advance planning is essential. But <strong>localization is more
   than just translating your UI</strong>. To be successful, you also need to
   localize your Google Play listing and ensure your marketing is suitable for
   the demographic you’re addressing.
 </p>

 <p>
   To reduce development and maintenance effort, use a single APK for all
   regions. A single APK also allows you to more easily track metrics by
   country. Google Play takes care of providing the appropriate localized
   version of your app based on user location.
 </p>

 <div class="headerLine">
   <h2 id="localize-your-product">
     Localize Your Product
   </h2>


 </div>

 <div class="sidebox-wrapper" style="float:right;">
   <div class="sidebox">
     <p>
       <strong>Tip:</strong> Use a professional translation service located in
       your target country to ensure high quality and good user ratings.
     </p>
   </div>
 </div>

 <p>
   The first step is to identify your target markets and associated languages,
   then focus your product localization on those countries. Some of the tasks
   include translating your UI strings and localizing dates and times, layouts,
   text direction, and finally your Google Play store listing. To learn more
   about how to localize your app, visit our <a href=
   "{@docRoot}distribute/tools/localization-checklist.html">Localization
   Checklist</a>.
 </p>
 <!-- <p>[Need graphic highlighting that it’s all about getting high ratings]</p> -->

 <p>
   Work with a professional translator, preferably located in the country you’re
   localizing your apps for, to ensure high quality results. Machine
   translations may affect your apps’ ratings, as they’re less reliable than
   high-quality professional translations. For example, a professional service
   will know to consider the vocabulary expansion, left-to-right and
   right-to-left support, and other factors in each language. Learn more about
   UI considerations and other factors in the <a href=
   "{@docRoot}distribute/tools/localization-checklist.html#design">Design for
   Localization</a> section of the Localization Checklist.
 </p>

 <p>
   <strong>Google Play App Translation Service</strong> can help you quickly
   find and purchase translations of your apps. In the <a href=
   "https://play.google.com/apps/publish/">Developer Console</a>, you can browse
   a list of third-party vendors who are pre-qualified by Google to offer
   high-quality professional translations at competitive prices.
 </p>

 <img src="{@docRoot}images/gp-listing-3.jpg" style="padding:8px 0">

 <img src="{@docRoot}images/gp-expand-2.jpg" style="padding:8px 0">

 <div class="headerLine">
   <h2 id="testing-and-support">
     Testing and Support
   </h2>


 </div>

 <p>
   Before you launch, be sure to use our <a href=
   "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta
   testing</a> and <a href=
   "{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged
   rollouts</a> to identify and address issues before users can rate your app.
   Feedback can be gathered using a <a href=
   "https://support.google.com/groups/answer/46601">Google Group</a> or <a href=
   "https://support.google.com/plus/topic/2888488">Google+ Community</a>. Watch
   user sentiment and respond if necessary as you add countries.
 </p>

 <p>
   After you launch, <strong>offer support hours in the local time zone in the
   local language</strong>. When possible, having a local presence can
   dramatically increase your daily active users and revenue. For example,
   <a href="">this developer</a> was able to <strong>increase their revenue over
   500% after creating a local presence</strong> in Asia and taking great care
   of their users.
 </p>

 <div class="headerLine">
   <h2 id="localize-your-google-play-listing">
     Localize Your Google Play Store Listing
   </h2>


 </div>

 <div class="sidebox-wrapper" style="float:right;">
   <div class="sidebox">
     <p>
       <strong>Tip:</strong> You can select regions, set regional pricing, and
       localize your listing while maintaining only one APK.
     </p>
   </div>
 </div>

 <div class="figure">
   <img src="{@docRoot}images/gp-buyer-currency.png" class="border-img">
 </div>

 <p>
   Within your Google Play listing, you’ll need to set the regions in which your
   apps will be available, set pricing for each, and customize your Google Play
   listing to ensure it speaks to local audiences. You can change your country
   and carrier targeting at any time just by saving changes in the Google Play
   Developer Console.
 </p>

 <h3>
   Region selection
 </h3>

 <p>
   In the Developer Console, you can set the regions you make your app available
   to, pricing in local currencies, and all Google Play listing marketing. You
   can specify which countries and territories you want to distribute to, and
   even which carriers (for some countries).
 </p>

 <h3>
   Pricing
 </h3>

 <p>
   When you start to address new markets you have several options for setting
   the prices of your products: apps, in-app products, and subscriptions. You
   can set a default price for each product and allow Google Play to adjust this
   each month for changes in exchange rates, or manually set prices.
 </p>

 <p>
   There are several reasons why it might be beneficial to set prices manually,
   such as:
 </p>

 <ul>
   <li>
     <p>
       Cost of living differences. To better target developing markets you may
       consider offering your apps at a lower price to make them more affordable
       in relation to local incomes.
     </p>
   </li>

   <li>
     <p>
       Price perception. Users in some countries respond well to prices set to
       x.99, while others prefer x.00 pricing.
     </p>
   </li>

   <li>
     <p>
       Numerology. You may wish to avoid using certain numbers that are
       considered unlucky, such as 13 or 4.
     </p>
   </li>

   <li>
     <p>
       Competition. Your app may have local competition in some markets that you
       need to account for.
     </p>
   </li>

   <li>
     <p>
       Local trends and interests. Your apps may be able to bear a higher price
       in some markets. For example, the interest in various sports varies
       greatly from country to country.
     </p>
   </li>
 </ul>

 <p>
   You may also want to run short-term promotions and discounts in specific
   countries.
 </p>

 <p>
   The <a href=
   "{@docRoot}distribute/googleplay/developer-console.html#selling-pricing-your-products">
   Pricing &amp; Distribution</a> section in the <a href=
   "https://play.google.com/apps/publish/">Developer Console</a> is where you
   set and manage regional distribution and local prices.
 </p>

 <h3>
   Copy and creative
 </h3>

 <p>
   To market to users around the world, <strong>localize your store listing,
   including app details and description, promotional graphics, screenshots, and
   more.</strong> Graphical assets and copy can be uploaded for each country you
   are targeting.
 </p>

 <div>
   <img src="{@docRoot}images/gp-expand-4.jpg" class="border-img">
 </div>

 <div>
   <img src="{@docRoot}images/gp-expand-5.jpg" class="border-img">
 </div>

 <p>
   Learn more about how to localize your <a href=
   "{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">store
   listing</a>.
 </p>

 <div class="headerLine">
   <h2 id="marketing">
     Marketing
   </h2>


 </div>

 <div class="figure">
   <img src="{@docRoot}images/gp-badge-jp.png">
 </div>

 <p>
   Just like your Google Play listing, all other marketing should be localized
   to speak to the local audience. This includes images, colors, icons, and
   audio. To maximize effectiveness, <strong>run promotions, contests, and
   announcements at local time</strong>. You can build a localized <a href=
   "{@docRoot}distribute/tools/promote/badges.html">Google Play badge</a> and
   <a href="{@docRoot}distribute/tools/promote/device-art.html">device art</a>
   for each language you support.
 </p>

 <div class="headerLine"><h2 id="related-resources">Related Resources</h2></div>

 <div class="resource-widget resource-flow-layout col-13"
   data-query="collection:distribute/getusers/expandnewmarkets"
   data-sortOrder="-timestamp"
   data-cardSizes="6x3,6x3,6x3,6x3,6x3,6x3"
   data-maxResults="6"></div>
	page.title=Expand Into New Markets
	page.metaDescription=Tap fast-growing markets in Japan, Korea, India, Brazil, and many other countries around the world.
	page.image=/distribute/images/expand-into-new-markets.jpg
	page.tags="users, growth, global"

	@jd:body

	<div id="qv-wrapper">
	<div id="qv">
	<h2>
	Contents
	</h2>

	<ol>
	<li>
	<a href="#localize-your-product">Localize Your Product</a>
	</li>

	<li>
	<a href="#testing-and-support">Testing and Support</a>
	</li>

	<li>
	<a href="#localize-your-google-play-listing">Localize Your Store
	Listing</a>
	</li>

	<li>
	<a href="#marketing">Marketing</a>
	</li>

	<li>
	<a href="#related-resources">Related Resources</a>
	</li>
	</ol>
	</div>
	</div>
	<p>
	Android and Google Play give you a worldwide audience for your apps, with an
	addressable user base that's growing very rapidly in countries such as Japan,
	Korea, India, and Brazil. You can sell your app in more than 130 countries.
	</p>

	<p>
	To <strong>maximize your app's distribution potential and earn high
	ratings</strong> from users around the world, we encourage you to localize
	your app. Once you’ve built a solid foundation in your home market, take
	advantage of Android’s powerful growth around the world and expand your app
	to new markets.
	</p>

	<div class="sidebox-wrapper" style="float:right;">
	<div class="sidebox">
	<p>
	<strong>Tip:</strong> Localization is more than translation. Plan product
	features, launch, and marketing for key markets.
	</p>
	</div>
	</div>

	<p class="caution" style="font-size:15.5px;">
	</p>

	<p>
	Localization involves a variety of tasks throughout your app development
	cycle, and advance planning is essential. But <strong>localization is more
	than just translating your UI</strong>. To be successful, you also need to
	localize your Google Play listing and ensure your marketing is suitable for
	the demographic you’re addressing.
	</p>

	<p>
	To reduce development and maintenance effort, use a single APK for all
	regions. A single APK also allows you to more easily track metrics by
	country. Google Play takes care of providing the appropriate localized
	version of your app based on user location.
	</p>

	<div class="headerLine">
	<h2 id="localize-your-product">
	Localize Your Product
	</h2>


	</div>

	<div class="sidebox-wrapper" style="float:right;">
	<div class="sidebox">
	<p>
	<strong>Tip:</strong> Use a professional translation service located in
	your target country to ensure high quality and good user ratings.
	</p>
	</div>
	</div>

	<p>
	The first step is to identify your target markets and associated languages,
	then focus your product localization on those countries. Some of the tasks
	include translating your UI strings and localizing dates and times, layouts,
	text direction, and finally your Google Play store listing. To learn more
	about how to localize your app, visit our <a href=
	"{@docRoot}distribute/tools/localization-checklist.html">Localization
	Checklist</a>.
	</p>
	<!-- <p>[Need graphic highlighting that it’s all about getting high ratings]</p> -->

	<p>
	Work with a professional translator, preferably located in the country you’re
	localizing your apps for, to ensure high quality results. Machine
	translations may affect your apps’ ratings, as they’re less reliable than
	high-quality professional translations. For example, a professional service
	will know to consider the vocabulary expansion, left-to-right and
	right-to-left support, and other factors in each language. Learn more about
	UI considerations and other factors in the <a href=
	"{@docRoot}distribute/tools/localization-checklist.html#design">Design for
	Localization</a> section of the Localization Checklist.
	</p>

	<p>
	<strong>Google Play App Translation Service</strong> can help you quickly
	find and purchase translations of your apps. In the <a href=
	"https://play.google.com/apps/publish/">Developer Console</a>, you can browse
	a list of third-party vendors who are pre-qualified by Google to offer
	high-quality professional translations at competitive prices.
	</p>

	<img src="{@docRoot}images/gp-listing-3.jpg" style="padding:8px 0">

	<img src="{@docRoot}images/gp-expand-2.jpg" style="padding:8px 0">

	<div class="headerLine">
	<h2 id="testing-and-support">
	Testing and Support
	</h2>


	</div>

	<p>
	Before you launch, be sure to use our <a href=
	"{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta
	testing</a> and <a href=
	"{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged
	rollouts</a> to identify and address issues before users can rate your app.
	Feedback can be gathered using a <a href=
	"https://support.google.com/groups/answer/46601">Google Group</a> or <a href=
	"https://support.google.com/plus/topic/2888488">Google+ Community</a>. Watch
	user sentiment and respond if necessary as you add countries.
	</p>

	<p>
	After you launch, <strong>offer support hours in the local time zone in the
	local language</strong>. When possible, having a local presence can
	dramatically increase your daily active users and revenue. For example,
	<a href="">this developer</a> was able to <strong>increase their revenue over
	500% after creating a local presence</strong> in Asia and taking great care
	of their users.
	</p>

	<div class="headerLine">
	<h2 id="localize-your-google-play-listing">
	Localize Your Google Play Store Listing
	</h2>


	</div>

	<div class="sidebox-wrapper" style="float:right;">
	<div class="sidebox">
	<p>
	<strong>Tip:</strong> You can select regions, set regional pricing, and
	localize your listing while maintaining only one APK.
	</p>
	</div>
	</div>

	<div class="figure">
	<img src="{@docRoot}images/gp-buyer-currency.png" class="border-img">
	</div>

	<p>
	Within your Google Play listing, you’ll need to set the regions in which your
	apps will be available, set pricing for each, and customize your Google Play
	listing to ensure it speaks to local audiences. You can change your country
	and carrier targeting at any time just by saving changes in the Google Play
	Developer Console.
	</p>

	<h3>
	Region selection
	</h3>

	<p>
	In the Developer Console, you can set the regions you make your app available
	to, pricing in local currencies, and all Google Play listing marketing. You
	can specify which countries and territories you want to distribute to, and
	even which carriers (for some countries).
	</p>

	<h3>
	Pricing
	</h3>

	<p>
	When you start to address new markets you have several options for setting
	the prices of your products: apps, in-app products, and subscriptions. You
	can set a default price for each product and allow Google Play to adjust this
	each month for changes in exchange rates, or manually set prices.
	</p>

	<p>
	There are several reasons why it might be beneficial to set prices manually,
	such as:
	</p>

	<ul>
	<li>
	<p>
	Cost of living differences. To better target developing markets you may
	consider offering your apps at a lower price to make them more affordable
	in relation to local incomes.
	</p>
	</li>

	<li>
	<p>
	Price perception. Users in some countries respond well to prices set to
	x.99, while others prefer x.00 pricing.
	</p>
	</li>

	<li>
	<p>
	Numerology. You may wish to avoid using certain numbers that are
	considered unlucky, such as 13 or 4.
	</p>
	</li>

	<li>
	<p>
	Competition. Your app may have local competition in some markets that you
	need to account for.
	</p>
	</li>

	<li>
	<p>
	Local trends and interests. Your apps may be able to bear a higher price
	in some markets. For example, the interest in various sports varies
	greatly from country to country.
	</p>
	</li>
	</ul>

	<p>
	You may also want to run short-term promotions and discounts in specific
	countries.
	</p>

	<p>
	The <a href=
	"{@docRoot}distribute/googleplay/developer-console.html#selling-pricing-your-products">
	Pricing & Distribution</a> section in the <a href=
	"https://play.google.com/apps/publish/">Developer Console</a> is where you
	set and manage regional distribution and local prices.
	</p>

	<h3>
	Copy and creative
	</h3>

	<p>
	To market to users around the world, <strong>localize your store listing,
	including app details and description, promotional graphics, screenshots, and
	more.</strong> Graphical assets and copy can be uploaded for each country you
	are targeting.
	</p>

	<div>
	<img src="{@docRoot}images/gp-expand-4.jpg" class="border-img">
	</div>

	<div>
	<img src="{@docRoot}images/gp-expand-5.jpg" class="border-img">
	</div>

	<p>
	Learn more about how to localize your <a href=
	"{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">store
	listing</a>.
	</p>

	<div class="headerLine">
	<h2 id="marketing">
	Marketing
	</h2>


	</div>

	<div class="figure">
	<img src="{@docRoot}images/gp-badge-jp.png">
	</div>

	<p>
	Just like your Google Play listing, all other marketing should be localized
	to speak to the local audience. This includes images, colors, icons, and
	audio. To maximize effectiveness, <strong>run promotions, contests, and
	announcements at local time</strong>. You can build a localized <a href=
	"{@docRoot}distribute/tools/promote/badges.html">Google Play badge</a> and
	<a href="{@docRoot}distribute/tools/promote/device-art.html">device art</a>
	for each language you support.
	</p>

	<div class="headerLine"><h2 id="related-resources">Related Resources</h2></div>

	<div class="resource-widget resource-flow-layout col-13"
	data-query="collection:distribute/getusers/expandnewmarkets"
	data-sortOrder="-timestamp"
	data-cardSizes="6x3,6x3,6x3,6x3,6x3,6x3"
	data-maxResults="6"></div>