docs/html/distribute/engage/app-updates.jd

page.title=Update Your Apps Regularly
page.metaDescription=Keeping your content fresh gives users a reason to come back.
page.tags="updates"
page.image=/images/gp-your-user-0.jpg

@jd:body

<p>
  Keeping your content fresh gives users a reason to come back. Use any
  <a href="{@docRoot}distribute/users/know-your-user.html#add-analytics">in-app
  or game measurement tool</a> to keep an eye on what users respond to. Use
  <a href=
  "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">alpha-beta
  testing</a> and <a href=
  "{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged
  rollouts</a> to quickly test new features, in-app content, and game
  characters.
</p>

<p>
  Updating regularly also gives you a chance to notify users about new content
  should users lapse. Notification, email, and social media are several
  channels to remind users to come back.
</p>

<p>
  Check out the video below see how Kiwi uses frequent updates to engage and
  retain users.
</p>

<p style="margin-bottom:2em">
</p>

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<div class="headerLine">
  <h2 id="related-resources">
    Related Resources
  </h2>


</div>

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