docs/html/distribute/googleplay/spotlight/tablets.jd - platform/frameworks/base - Git at Google

 page.title=Developer Stories: The Opportunity of Android Tablets
 walkthru=0
 header.hide=0

 @jd:body


 <p>More and more, developers are investing in a full tablet experience
 for their apps and are seeing those investments pay off big. The increased
 screen area on tablets opens up a world of possibilities, allowing for more
 engagement with the user &mdash; which can mean an increase in usage as well as
 more monetization opportunities. And with the growing wave of Android tablets that
 continue to hit the market, it’s an important piece of any developer’s mobile
 offering. </p>

 <p>Here are some stories from developers who are seeing real results as they
 expand their offering to include Android tablets.</p>


 <div style="margin-bottom:2em;"><!-- START STORY -->

 <h3>Mint: More screen real estate = more engagement</h3>

   <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
             -moz-border-radius: 5px;
             border-radius: 5px height:78px;
             width: 78px;
             float: left;
             margin: 12px 20px 9px 20px;" src=
             "https://lh5.ggpht.com/0xAIZJ1uE05b4RHNHgBBTIH6nRdPTY660T104xY7O2GbHXwab6YVmpU5yYg8yacfBg=w124">

   <div style="list-style: none;height:100%;
   float: right;
   border-top: 1px solid #9C0;
   width: 220px;
   margin: 4px 20px;padding: .5em;">


     <h5>About the app</h5>


     <ul>
  <li><a href="http://play.google.com/store/apps/details?id=com.mint">Mint.com Personal Finance</a> by Intuit Inc.</li>
       <li>Financial management app targeting 7- to 10-inch tablets and phones</li>
     </ul>

     <h5>Tablet Results</h5>

     <ul>
       <li>Able to offer richer UI features</li>
       <li>Much higher user engagement</li>
       <li>Longer sessions &mdash; more Android tablet users have sessions longer than 5 minutes</li>
       </ul>

     <div style="padding:.5em 0 0 1em;">
 <a href="http://play.google.com/store/apps/details?id=com.mint">
   <img alt="Android app on Google Play"
        src="http://developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
 </a>

     </div>
   </div>

   <div style="line-height:1.4em;">
     <p style="margin-top:0;margin-bottom:12px;">When Intuit was thinking about
 expanding their Mint mobile offering to include a version optimized for Android
 tablets, they knew that taking the layout that worked for phones and simply
 showing an enlarged version wouldn’t take full advantage of the opportunities
 that tablets afford.</p>

     <p>“We knew we had a lot more real estate, and we wanted to provide a more
 immersive experience for our users” said Ken Sun, Intuit Group Product Manager
 at Mint.</p>

 <p>Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number
 of features to Android tablets that aren’t available for phones, including a
 more visual presentation of personal financial data.</p>

 <p>“Whereas our app for phones is used throughout the day for quick sessions,
 we’ve seen a larger percentage of our tablet usage happen in the evening, for
 much longer sessions,” said Sun. “People are doing a lot more than just checking
 their spending. They’re looking at historical trends, re-categorizing
 transactions, analyzing the data and setting financial goals for the future
 &mdash; digging much deeper and being more thoughtful. One example is how much
 users are interacting with their own budgets in the tablet app.  Customer budget
 operations (view, edit, drill-down, etc.) are 7x higher on Android tablets than
 they are on phones.”</p>

 <p>Fifty percent more Android tablet users have Mint sessions of 5 minutes or
 longer than they do on phones.  “We’ve found that phone usage is indicative of a
 customer’s regular financial check-in, while tablet usage points towards more
 analysis and interaction with that customer’s personal financial data.  This is
 the sort of immersive engagement experience we were looking for; the tablet and
 phone apps serve as great complements to each other."</p>
   </div>

   <div style="clear:both;margin-top:40px;width:auto;">

     <a href=""><img src="{@docRoot}images/distribute/mint.png"></a>

     <div style="width:600px;margin-top:0px;padding:0 90px;">
       <p class="image-caption"><span style="font-weight:500;">Making the most of tablet screens</span>: Mint used the extra screen area on tablets to offer quick access to additional tools and information.</p>
     </div>

   </div>

 </div> <!-- END STORY -->


 <div style="margin:3em auto"><!-- START STORY -->


 <h3>TinyCo: Monetization opportunities abound on tablets</h3>

   <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
             -moz-border-radius: 5px;
             border-radius: 5px height:78px;
             width: 78px;
             float: left;
             margin: 12px 20px 30px 20px;" src=
             "https://lh5.ggpht.com/mO1TPos65MWJF_n8ZrXMbNCqIqsvN4dQV_rwNOU3pF6N_Ii3lSiCPe_H_MP8C1MK5UKo=w124">


   <div style="list-style: none;height:100%;
   float: right;
   border-top: 1px solid #9C0;
   width: 220px;
   margin: 4px 20px;padding: .5em;">

     <h5>About the app</h5>

     <ul>
                 <li><a href="http://play.google.com/store/apps/details?id=com.tinyco.village">Tiny Village</a> by TinyCo</li>
             <li>Game targeting 7- to 10-inch tablets and phones</li>
     </ul>

     <h5>Tablet Results</h5>

     <ul>
       <li>35% higher average revenue per paying user (ARPPU)</li>
       <li>Consistent increase in user retention</li>
       <li>3x increase in downloads to Android tablets in the last 6 months</li>
     </ul>

     <div style="padding:.5em 0 0 1em;">
 <a href="http://play.google.com/store/apps/details?id=com.tinyco.village">
   <img alt="Android app on Google Play"
        src="http://developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
 </a>

     </div>
   </div>

   <div style="line-height:1.4em;">
     <p style="margin-top:0;margin-bottom:12px;">

 <p>Over a year ago, app developer TinyCo, makers of a suite of games such as
 Tiny Monsters, decided to prioritize launching across multiple platforms
 effectively. They chose Android as one of their primary launch platforms because
 of its large installed base and global reach. They also knew that the growing
 base of Android tablet users represented a huge opportunity.</p>

     <p>Tiny Village was their first title to take advantage of the strategy, and
 it proved to be a winning one &mdash; especially in terms of Android
 tablets.</p>

     <p> “With continued optimization of the gameplay experience and a genuine
 commitment to our Android offering through our Griffin engine, all of our
 metrics started to rise,” said Rajeev Nagpal, Head of Product at TinyCo. In
 fact, they’ve seen Android tablet downloads more than triple in the last six
 months.</p>

     <p>One of the first things they noticed about usage of Tiny Village on
 tablets was an increase in average revenue per paying user (ARPPU)&mdash;about 35%
 higher than on smaller-screen devices such as phones. Additionally, average
 revenue per user ARPU is now about 35% higher as well. “The game is just much
 more immersive on tablet.”</p>

     <p>In addition to an increase in monetization metrics, they’ve also seen a
 consistent increase in retention over other platforms. “These are really
 important metrics for games &mdash; if you can get users to both stay around
 longer and spend more while they’re there, you have a recipe for success.”</p>
   </div>

   <div style="clear:both;margin-top:40px;width:auto;">

     <a href=""><img src="{@docRoot}images/distribute/tinyvillage.png"></a>

     <div style="width:600px;margin-top:0px;padding:0 90px;">
       <p class="image-caption"><span style="font-weight:500;">More monetization
 on tablets</span>: On Android tablets TinyCo has seen higher ARPPU and user
 retention than on phones.</p>
     </div>

   </div>

 </div> <!-- END STORY -->


 <div style="margin-bottom:2em;"><!-- START STORY -->

 <h3>Instapaper: Riding the growing wave of Android tablets</h3>


   <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
             -moz-border-radius: 5px;
             border-radius: 5px height:78px;
             width: 78px;
             float: left;
             margin: 12px 20px 9px 20px;" src=
             "https://lh3.ggpht.com/30KKcrIFO8V_wRfhnHaI9l0CLH_orIVFE7Xywtr9TBxAf0hi2BaZkKyBOs63Yfavpg=w124">


   <div style="list-style: none;height:100%;
   float: right;
   border-top: 1px solid #9C0;
   width: 220px;
   margin: 4px 20px;padding: .5em;">


     <h5>About the app</h5>
     <ul>
                 <li><a href="http://play.google.com/store/apps/details?id=com.instapaper.android">Instapaper</a> by Mobelux</li>
       <li>Content-browsing utility that targets 7- to 10-inch tablets and phones</li>
     </ul>

     <h5>Tablet Results</h5>

     <ul>
       <li>Tablets are now 50% of the app's installed base.</li>
     </ul>

     <div style="padding:.5em 0 0 1em;">
 <a href="http://play.google.com/store/apps/details?id=com.instapaper.android">
   <img alt="Android app on Google Play"
        src="http://developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
 </a>

     </div>
   </div>

   <div style="line-height:1.4em;">
     <p style="margin-top:0;margin-bottom:12px;">Instapaper for Android is an app
 for saving web content to read later. Developer Mobelux decided that creating a
 great UI for Android tablet users would be an essential part of their initial launch
 plan.</p>

     <p>The app launched at the beginning of the summer of 2012, just in time to
 take advantage of a new tide of Android tablets, including the <span
 style="white-space:nowrap;">Nexus 7</span> tablet. The app has since seen huge
 popularity among tablet users, in particular, on Nexus 7. On the day that
 pre-orders of Nexus 7 began arriving, Mobelux saw a 600% jump in downloads of
 its app on Google Play.</p>

     <p>“We saw a promising new set of Android tablets about to hit the market
 and wanted to position ourselves to be ready for them” said Jeff Rock of
 Mobelux. “It was a market that others were hesitant to explore, but the decision
 to prioritize tablets has paid off very well for us.”</p>

     <p>Since that initial 600% jump in downloads, Instapaper for Android has
 continued to see a successful run on Android tablets. In fact, Android tablets
 now represent about 50% of their installed base. “With more and more Android
 tablets coming online, we’re excited to see how our investment in Android
 tablets continues to pay off.”</p>
   </div>

   <div style="clear:both;margin-top:40px;width:auto;">

     <a href=""><img src="{@docRoot}images/distribute/instapaper.png"></a>

     <div style="width:600px;margin-top:0px;padding:0 90px;">
       <p class="image-caption"><span style="font-weight:500;">Popular with
 tablet users</span>: A great tablet UI and browsing convenience make Instapaper
 popular with Android tablet users.</p>
     </div>

   </div>

 </div> <!-- END STORY -->
	page.title=Developer Stories: The Opportunity of Android Tablets
	walkthru=0
	header.hide=0

	@jd:body


	<p>More and more, developers are investing in a full tablet experience
	for their apps and are seeing those investments pay off big. The increased
	screen area on tablets opens up a world of possibilities, allowing for more
	engagement with the user — which can mean an increase in usage as well as
	more monetization opportunities. And with the growing wave of Android tablets that
	continue to hit the market, it’s an important piece of any developer’s mobile
	offering. </p>

	<p>Here are some stories from developers who are seeing real results as they
	expand their offering to include Android tablets.</p>


	<div style="margin-bottom:2em;"><!-- START STORY -->

	<h3>Mint: More screen real estate = more engagement</h3>

	<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
	-moz-border-radius: 5px;
	border-radius: 5px height:78px;
	width: 78px;
	float: left;
	margin: 12px 20px 9px 20px;" src=
	"https://lh5.ggpht.com/0xAIZJ1uE05b4RHNHgBBTIH6nRdPTY660T104xY7O2GbHXwab6YVmpU5yYg8yacfBg=w124">

	<div style="list-style: none;height:100%;
	float: right;
	border-top: 1px solid #9C0;
	width: 220px;
	margin: 4px 20px;padding: .5em;">


	<h5>About the app</h5>


	<ul>
	<li><a href="http://play.google.com/store/apps/details?id=com.mint">Mint.com Personal Finance</a> by Intuit Inc.</li>
	<li>Financial management app targeting 7- to 10-inch tablets and phones</li>
	</ul>

	<h5>Tablet Results</h5>

	<ul>
	<li>Able to offer richer UI features</li>
	<li>Much higher user engagement</li>
	<li>Longer sessions — more Android tablet users have sessions longer than 5 minutes</li>
	</ul>

	<div style="padding:.5em 0 0 1em;">
	<a href="http://play.google.com/store/apps/details?id=com.mint">
	<img alt="Android app on Google Play"
	src="http://developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
	</a>

	</div>
	</div>

	<div style="line-height:1.4em;">
	<p style="margin-top:0;margin-bottom:12px;">When Intuit was thinking about
	expanding their Mint mobile offering to include a version optimized for Android
	tablets, they knew that taking the layout that worked for phones and simply
	showing an enlarged version wouldn’t take full advantage of the opportunities
	that tablets afford.</p>

	<p>“We knew we had a lot more real estate, and we wanted to provide a more
	immersive experience for our users” said Ken Sun, Intuit Group Product Manager
	at Mint.</p>

	<p>Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number
	of features to Android tablets that aren’t available for phones, including a
	more visual presentation of personal financial data.</p>

	<p>“Whereas our app for phones is used throughout the day for quick sessions,
	we’ve seen a larger percentage of our tablet usage happen in the evening, for
	much longer sessions,” said Sun. “People are doing a lot more than just checking
	their spending. They’re looking at historical trends, re-categorizing
	transactions, analyzing the data and setting financial goals for the future
	— digging much deeper and being more thoughtful. One example is how much
	users are interacting with their own budgets in the tablet app. Customer budget
	operations (view, edit, drill-down, etc.) are 7x higher on Android tablets than
	they are on phones.”</p>

	<p>Fifty percent more Android tablet users have Mint sessions of 5 minutes or
	longer than they do on phones. “We’ve found that phone usage is indicative of a
	customer’s regular financial check-in, while tablet usage points towards more
	analysis and interaction with that customer’s personal financial data. This is
	the sort of immersive engagement experience we were looking for; the tablet and
	phone apps serve as great complements to each other."</p>
	</div>

	<div style="clear:both;margin-top:40px;width:auto;">

	<a href=""><img src="{@docRoot}images/distribute/mint.png"></a>

	<div style="width:600px;margin-top:0px;padding:0 90px;">
	<p class="image-caption"><span style="font-weight:500;">Making the most of tablet screens</span>: Mint used the extra screen area on tablets to offer quick access to additional tools and information.</p>
	</div>

	</div>

	</div> <!-- END STORY -->


	<div style="margin:3em auto"><!-- START STORY -->


	<h3>TinyCo: Monetization opportunities abound on tablets</h3>

	<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
	-moz-border-radius: 5px;
	border-radius: 5px height:78px;
	width: 78px;
	float: left;
	margin: 12px 20px 30px 20px;" src=
	"https://lh5.ggpht.com/mO1TPos65MWJF_n8ZrXMbNCqIqsvN4dQV_rwNOU3pF6N_Ii3lSiCPe_H_MP8C1MK5UKo=w124">


	<div style="list-style: none;height:100%;
	float: right;
	border-top: 1px solid #9C0;
	width: 220px;
	margin: 4px 20px;padding: .5em;">

	<h5>About the app</h5>

	<ul>
	<li><a href="http://play.google.com/store/apps/details?id=com.tinyco.village">Tiny Village</a> by TinyCo</li>
	<li>Game targeting 7- to 10-inch tablets and phones</li>
	</ul>

	<h5>Tablet Results</h5>

	<ul>
	<li>35% higher average revenue per paying user (ARPPU)</li>
	<li>Consistent increase in user retention</li>
	<li>3x increase in downloads to Android tablets in the last 6 months</li>
	</ul>

	<div style="padding:.5em 0 0 1em;">
	<a href="http://play.google.com/store/apps/details?id=com.tinyco.village">
	<img alt="Android app on Google Play"
	src="http://developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
	</a>

	</div>
	</div>

	<div style="line-height:1.4em;">
	<p style="margin-top:0;margin-bottom:12px;">

	<p>Over a year ago, app developer TinyCo, makers of a suite of games such as
	Tiny Monsters, decided to prioritize launching across multiple platforms
	effectively. They chose Android as one of their primary launch platforms because
	of its large installed base and global reach. They also knew that the growing
	base of Android tablet users represented a huge opportunity.</p>

	<p>Tiny Village was their first title to take advantage of the strategy, and
	it proved to be a winning one — especially in terms of Android
	tablets.</p>

	<p> “With continued optimization of the gameplay experience and a genuine
	commitment to our Android offering through our Griffin engine, all of our
	metrics started to rise,” said Rajeev Nagpal, Head of Product at TinyCo. In
	fact, they’ve seen Android tablet downloads more than triple in the last six
	months.</p>

	<p>One of the first things they noticed about usage of Tiny Village on
	tablets was an increase in average revenue per paying user (ARPPU)—about 35%
	higher than on smaller-screen devices such as phones. Additionally, average
	revenue per user ARPU is now about 35% higher as well. “The game is just much
	more immersive on tablet.”</p>

	<p>In addition to an increase in monetization metrics, they’ve also seen a
	consistent increase in retention over other platforms. “These are really
	important metrics for games — if you can get users to both stay around
	longer and spend more while they’re there, you have a recipe for success.”</p>
	</div>

	<div style="clear:both;margin-top:40px;width:auto;">

	<a href=""><img src="{@docRoot}images/distribute/tinyvillage.png"></a>

	<div style="width:600px;margin-top:0px;padding:0 90px;">
	<p class="image-caption"><span style="font-weight:500;">More monetization
	on tablets</span>: On Android tablets TinyCo has seen higher ARPPU and user
	retention than on phones.</p>
	</div>

	</div>

	</div> <!-- END STORY -->


	<div style="margin-bottom:2em;"><!-- START STORY -->

	<h3>Instapaper: Riding the growing wave of Android tablets</h3>


	<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
	-moz-border-radius: 5px;
	border-radius: 5px height:78px;
	width: 78px;
	float: left;
	margin: 12px 20px 9px 20px;" src=
	"https://lh3.ggpht.com/30KKcrIFO8V_wRfhnHaI9l0CLH_orIVFE7Xywtr9TBxAf0hi2BaZkKyBOs63Yfavpg=w124">


	<div style="list-style: none;height:100%;
	float: right;
	border-top: 1px solid #9C0;
	width: 220px;
	margin: 4px 20px;padding: .5em;">




	<h5>About the app</h5>
	<ul>
	<li><a href="http://play.google.com/store/apps/details?id=com.instapaper.android">Instapaper</a> by Mobelux</li>
	<li>Content-browsing utility that targets 7- to 10-inch tablets and phones</li>
	</ul>

	<h5>Tablet Results</h5>

	<ul>
	<li>Tablets are now 50% of the app's installed base.</li>
	</ul>

	<div style="padding:.5em 0 0 1em;">
	<a href="http://play.google.com/store/apps/details?id=com.instapaper.android">
	<img alt="Android app on Google Play"
	src="http://developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
	</a>

	</div>
	</div>

	<div style="line-height:1.4em;">
	<p style="margin-top:0;margin-bottom:12px;">Instapaper for Android is an app
	for saving web content to read later. Developer Mobelux decided that creating a
	great UI for Android tablet users would be an essential part of their initial launch
	plan.</p>

	<p>The app launched at the beginning of the summer of 2012, just in time to
	take advantage of a new tide of Android tablets, including the <span
	style="white-space:nowrap;">Nexus 7</span> tablet. The app has since seen huge
	popularity among tablet users, in particular, on Nexus 7. On the day that
	pre-orders of Nexus 7 began arriving, Mobelux saw a 600% jump in downloads of
	its app on Google Play.</p>

	<p>“We saw a promising new set of Android tablets about to hit the market
	and wanted to position ourselves to be ready for them” said Jeff Rock of
	Mobelux. “It was a market that others were hesitant to explore, but the decision
	to prioritize tablets has paid off very well for us.”</p>

	<p>Since that initial 600% jump in downloads, Instapaper for Android has
	continued to see a successful run on Android tablets. In fact, Android tablets
	now represent about 50% of their installed base. “With more and more Android
	tablets coming online, we’re excited to see how our investment in Android
	tablets continues to pay off.”</p>
	</div>

	<div style="clear:both;margin-top:40px;width:auto;">

	<a href=""><img src="{@docRoot}images/distribute/instapaper.png"></a>

	<div style="width:600px;margin-top:0px;padding:0 90px;">
	<p class="image-caption"><span style="font-weight:500;">Popular with
	tablet users</span>: A great tablet UI and browsing convenience make Instapaper
	popular with Android tablet users.</p>
	</div>

	</div>

	</div> <!-- END STORY -->