docs/html/distribute/tools/promote/brand.jd - platform/frameworks/base - Git at Google

 page.title=Brand Guidelines
 page.image=/assets/images/resource-card-default-android.jpg
 page.metaDescription=Guidelines and downloads for the Android and Google Play brands.
 page.tags="brand, bugdroid, assets"

 @jd:body

 <p>We encourage you to use the Android brand with your Android app
 promotional materials. You can use the icons and other assets on this page
 provided that you follow the guidelines.</p>

 <p>Use of the Android or Google Play brands must be reviewed by the Android
 Partner Marketing team.  Use the <a
 href="https://support.google.com/googleplay/contact/brand_developer">Android and Google Play Brand Permissions Inquiry form</a> to submit your
 marketing for review.</p>

 <h2 id="brand-android">Android</h2>

  <p>The following are guidelines for the Android brand
  and related assets.</p>


   <h4 style="clear:right">Android in text</h4>

   <div style="float:right;clear:right;width:200px;margin:0 0 20px 30px">
     <img alt="" src="{@docRoot}images/brand/mediaplayer.png">
   </div>
     <ul>
     <li>Android&trade; should have a trademark symbol the first time it appears in a creative.</li>
     <li>Android should always be capitalized and is never plural or possessive.</li>
     <li>"Android" cannot be used in names of applications or accessory products,
     including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android".
       <ul>
         <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>
         <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>
       </ul>
       <p>If used with your logo, "for Android" should be no larger than 90% of your logo’s size.
       First instance of this use should be followed by a TM symbol, "for Android&trade;".</p>
     </li>
     <li>Android may be used as a descriptor, as long as it is followed by a
         proper generic term. (Think of "Android" as a term used in place of
         "the Android platform.")
       <ul>
         <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>
         <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>
       </ul>
     </li>
     </ul>

     <p>Any use of the Android name needs to include this
     attribution in your communication:</p>
     <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p>


  <h4>Android robot</h4>

   <div style="float:right;width:200px;margin-left:30px">
     <img alt="" src="{@docRoot}images/brand/Android_Robot_100.png"
       style="margin-left:50px">
     <p style="text-align:center">
        <a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> |
        <a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br>
        <a href="{@docRoot}downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p>
   </div>

     <p>The Android robot can be used, reproduced, and modified freely in marketing
     communications. The color value for print is PMS 376C and the online hex
     color is <span style="color:#A4C639">#A4C639</span>.</p>

     <p>When using the Android Robot or any modification of it, proper attribution is
     required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative
     Commons Attribution 3.0</a> license:</p>

     <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and
 used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote>

     <p>You may not file trademark applications incorporating the Android robot
     logo or derivatives thereof within your company logo or business name. We
     want to ensure that the Android robot remains available for all to use.</p>


 <h4 style="clear:right">Android logo</h4>

 <div style="float:right;width:210px;margin-left:30px;margin-top:-10px">
   <img alt="" src="{@docRoot}images/brand/android_logo_no.png">
 </div>

 <p>The Android logo may not be used.</p>

 <p>The custom typeface may not be used.</p>

 <p>The following are guidelines for the Google Play brand.</p>

 <h4>Google Play&#8482; Badges</h4>

   <div style="float:right;clear:right;width:172px;margin-left:30px">
     <img src="{@docRoot}images/brand/en_app_rgb_wo_60.png" alt="">
     <p style="text-align:center">
        <a href="{@docRoot}images/brand/en_app_rgb_wo_45.png">129x45</a> |
        <a href="{@docRoot}images/brand/en_app_rgb_wo_60.png">172x60</a></p>
   </div>

   <div style="float:right;clear:right;width:172px;margin-left:30px">
     <img src="{@docRoot}images/brand/en_generic_rgb_wo_60.png" alt="">
     <p style="text-align:center">
        <a href="{@docRoot}images/brand/en_generic_rgb_wo_45.png">129x45</a> |
        <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p>
   </div>

   <p>Use the "Get it on Google Play" and "Android App on Google Play" badges on your website and
   promotional materials to point to your products on Google Play. These badges are both available
   in over 40 languages. Additional Google Play badge formats and
     badges for music, books, magazines, movies, and TV shows are also available.
     Use the  <a
     href="https://support.google.com/googleplay/contact/brand_developer">Android
     and Google Play Brand Permissions Inquiry form</a> to request
     those badges.</p>

   <p>Google Play badge guidelines:</p>
   <ul>
     <li>Don't modify the color, proportions, spacing, or any other aspect of the badge.</li>
     <li>When used alongside logos for other application marketplaces, the Google Play badge
     should be of equal or greater size.</li>
     <li>When used online, the badge should link to either:</li>
       <ul>
         <li>A list of products published by you, for example:<br />
         <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em></span>
         </li>
         <li>A specific app product details page within Google Play, for example:<br />
         <span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span>
         </li>
       </ul>
     <li>You do not need to include a legal attribution if you are only using a Google Play badge.
     However, keep in mind that:</li>
      <ul>
      <li>If you make any mention of Google Play or Android outside of the badge a legal attribution
      must be included. </li>
      <li>If you are including another app store’s legal attribution then include this legal
      attribution:</li>
       <ul>
       <li>Google Play is a trademark of Google Inc.</li>
       </ul>
     </li>
     <li>Use of the Google Play badge does not need to be reviewed or approved by the Google Play
     brand team unless the marketing campaign will have over 1 million impressions.</li>
   </ul>

   <p>To quickly create a badge that links to your apps on Google Play,
   use the <a
   href="{@docRoot}distribute/tools/promote/badges.html">Google Play badge generator</a>
   (badges available in over 40 languages).</p>

   <p>For details on all the ways that you can link to your product details page in Google Play,
     see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a>.</p>

 <h2 id="Marketing_Review">Google Play in Text</h2>

 <p>Any use of Google Play in text must be reviewed and approved by the Google Play brand team.
 Submit your marketing via the <a href="https://support.google.com/googleplay/contact/brand_developer">
 Android and Google Play Partner Brand Inquiry Form.</a></p>

 <p>Always include a ™ symbol on the first or most prominent instance of Google Play™ in text.</p>

 <p>When mentioning that a product is available on Google Play always say “on Google Play”</p>

 <ul>
 <li><span style="color:red">Incorrect</span>: Our app is now available from Google Play.</li>
 <li><span style="color:green">Correct</span>: Our app is now available on Google Play.</li>
 </ul>
 <br>
 <p>Only refer to Google Play as the Google Play™ store app in instructional text meant to inform a
 customer about how to find or download your product on Google Play.</p>

 <ul>
 <li><span style="color:red">Incorrect</span>:  Download our games using the Google Play™ store app.</li>
 <li><span style="color:green">Correct</span>: This is how you download our app using the Google
 Play™ store app.</li>
 </ul>
 <br>

 <p>Any use of the Google Play name in your marketing or communications needs to be accompanied by
 this legal attribution:</p>

 <p><em>Google Play is a trademark of Google Inc.</em></p>

 <h2 id="Marketing_Review">Marketing Reviews and Brand Inquiries</h2>

 <p>Use the <a
 href="https://support.google.com/googleplay/contact/brand_developer">Android
 and Google Play Brand Permissions Inquiry form</a> to submit any marketing
 reviews or brand inquires. Typical response time is at least one week.</p>
	page.title=Brand Guidelines
	page.image=/assets/images/resource-card-default-android.jpg
	page.metaDescription=Guidelines and downloads for the Android and Google Play brands.
	page.tags="brand, bugdroid, assets"

	@jd:body

	<p>We encourage you to use the Android brand with your Android app
	promotional materials. You can use the icons and other assets on this page
	provided that you follow the guidelines.</p>

	<p>Use of the Android or Google Play brands must be reviewed by the Android
	Partner Marketing team. Use the <a
	href="https://support.google.com/googleplay/contact/brand_developer">Android and Google Play Brand Permissions Inquiry form</a> to submit your
	marketing for review.</p>

	<h2 id="brand-android">Android</h2>

	<p>The following are guidelines for the Android brand
	and related assets.</p>


	<h4 style="clear:right">Android in text</h4>

	<div style="float:right;clear:right;width:200px;margin:0 0 20px 30px">
	<img alt="" src="{@docRoot}images/brand/mediaplayer.png">
	</div>
	<ul>
	<li>Android™ should have a trademark symbol the first time it appears in a creative.</li>
	<li>Android should always be capitalized and is never plural or possessive.</li>
	<li>"Android" cannot be used in names of applications or accessory products,
	including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android".
	<ul>
	<li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>
	<li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>
	</ul>
	<p>If used with your logo, "for Android" should be no larger than 90% of your logo’s size.
	First instance of this use should be followed by a TM symbol, "for Android™".</p>
	</li>
	<li>Android may be used as a descriptor, as long as it is followed by a
	proper generic term. (Think of "Android" as a term used in place of
	"the Android platform.")
	<ul>
	<li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>
	<li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>
	</ul>
	</li>
	</ul>

	<p>Any use of the Android name needs to include this
	attribution in your communication:</p>
	<blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p>


	<h4>Android robot</h4>

	<div style="float:right;width:200px;margin-left:30px">
	<img alt="" src="{@docRoot}images/brand/Android_Robot_100.png"
	style="margin-left:50px">
	<p style="text-align:center">
	<a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> \|
	<a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br>
	<a href="{@docRoot}downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p>
	</div>

	<p>The Android robot can be used, reproduced, and modified freely in marketing
	communications. The color value for print is PMS 376C and the online hex
	color is <span style="color:#A4C639">#A4C639</span>.</p>

	<p>When using the Android Robot or any modification of it, proper attribution is
	required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative
	Commons Attribution 3.0</a> license:</p>

	<blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and
	used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote>

	<p>You may not file trademark applications incorporating the Android robot
	logo or derivatives thereof within your company logo or business name. We
	want to ensure that the Android robot remains available for all to use.</p>


	<h4 style="clear:right">Android logo</h4>

	<div style="float:right;width:210px;margin-left:30px;margin-top:-10px">
	<img alt="" src="{@docRoot}images/brand/android_logo_no.png">
	</div>

	<p>The Android logo may not be used.</p>

	<p>The custom typeface may not be used.</p>

	<p>The following are guidelines for the Google Play brand.</p>

	<h4>Google Play™ Badges</h4>

	<div style="float:right;clear:right;width:172px;margin-left:30px">
	<img src="{@docRoot}images/brand/en_app_rgb_wo_60.png" alt="">
	<p style="text-align:center">
	<a href="{@docRoot}images/brand/en_app_rgb_wo_45.png">129x45</a> \|
	<a href="{@docRoot}images/brand/en_app_rgb_wo_60.png">172x60</a></p>
	</div>

	<div style="float:right;clear:right;width:172px;margin-left:30px">
	<img src="{@docRoot}images/brand/en_generic_rgb_wo_60.png" alt="">
	<p style="text-align:center">
	<a href="{@docRoot}images/brand/en_generic_rgb_wo_45.png">129x45</a> \|
	<a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p>
	</div>

	<p>Use the "Get it on Google Play" and "Android App on Google Play" badges on your website and
	promotional materials to point to your products on Google Play. These badges are both available
	in over 40 languages. Additional Google Play badge formats and
	badges for music, books, magazines, movies, and TV shows are also available.
	Use the <a
	href="https://support.google.com/googleplay/contact/brand_developer">Android
	and Google Play Brand Permissions Inquiry form</a> to request
	those badges.</p>

	<p>Google Play badge guidelines:</p>
	<ul>
	<li>Don't modify the color, proportions, spacing, or any other aspect of the badge.</li>
	<li>When used alongside logos for other application marketplaces, the Google Play badge
	should be of equal or greater size.</li>
	<li>When used online, the badge should link to either:</li>
	<ul>
	<li>A list of products published by you, for example:<br />
	<span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em></span>
	</li>
	<li>A specific app product details page within Google Play, for example:<br />
	<span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span>
	</li>
	</ul>
	<li>You do not need to include a legal attribution if you are only using a Google Play badge.
	However, keep in mind that:</li>
	<ul>
	<li>If you make any mention of Google Play or Android outside of the badge a legal attribution
	must be included. </li>
	<li>If you are including another app store’s legal attribution then include this legal
	attribution:</li>
	<ul>
	<li>Google Play is a trademark of Google Inc.</li>
	</ul>
	</li>
	<li>Use of the Google Play badge does not need to be reviewed or approved by the Google Play
	brand team unless the marketing campaign will have over 1 million impressions.</li>
	</ul>

	<p>To quickly create a badge that links to your apps on Google Play,
	use the <a
	href="{@docRoot}distribute/tools/promote/badges.html">Google Play badge generator</a>
	(badges available in over 40 languages).</p>

	<p>For details on all the ways that you can link to your product details page in Google Play,
	see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a>.</p>

	<h2 id="Marketing_Review">Google Play in Text</h2>

	<p>Any use of Google Play in text must be reviewed and approved by the Google Play brand team.
	Submit your marketing via the <a href="https://support.google.com/googleplay/contact/brand_developer">
	Android and Google Play Partner Brand Inquiry Form.</a></p>

	<p>Always include a ™ symbol on the first or most prominent instance of Google Play™ in text.</p>

	<p>When mentioning that a product is available on Google Play always say “on Google Play”</p>

	<ul>
	<li><span style="color:red">Incorrect</span>: Our app is now available from Google Play.</li>
	<li><span style="color:green">Correct</span>: Our app is now available on Google Play.</li>
	</ul>
	<br>
	<p>Only refer to Google Play as the Google Play™ store app in instructional text meant to inform a
	customer about how to find or download your product on Google Play.</p>

	<ul>
	<li><span style="color:red">Incorrect</span>: Download our games using the Google Play™ store app.</li>
	<li><span style="color:green">Correct</span>: This is how you download our app using the Google
	Play™ store app.</li>
	</ul>
	<br>

	<p>Any use of the Google Play name in your marketing or communications needs to be accompanied by
	this legal attribution:</p>

	<p><em>Google Play is a trademark of Google Inc.</em></p>

	<h2 id="Marketing_Review">Marketing Reviews and Brand Inquiries</h2>

	<p>Use the <a
	href="https://support.google.com/googleplay/contact/brand_developer">Android
	and Google Play Brand Permissions Inquiry form</a> to submit any marketing
	reviews or brand inquires. Typical response time is at least one week.</p>