docs/html/distribute/monetize/ads.jd

page.title=Earn Revenue from AdMob Ads
page.metaDescription=Gain insights about your users, drive more in-app purchases, and maximize your ad revenue.
page.tags="monetizing", "ads", "admob", "ads"
page.image=distribute/images/advertising.jpg
@jd:body

<div class="figure">
  <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;">
</div>

<p>
  Ads are an effective and easy way to earn revenue from your apps. AdMob
  brings together best-in-class technology in a single ad platform for your
  app, so you can gain insights about your users, drive more in-app purchases,
  and maximize your ad revenue. You won’t need to rely on a combination of
  tools or use precious development resources to build your own solution.
</p>

<p>
  Why choose AdMob?
</p>

<ul>
  <li>Over 650,000 apps use AdMob
  </li>

  <li>$1 billion+ paid to developers in the last 2 years
  </li>

  <li>Fast, reliable payment in local currencies
  </li>

  <li>High CPMs and the best fill rates
  </li>

  <li>Industry-leading mediation platform
  </li>
</ul>

<p>
  <a href="http://www.google.com/ads/admob/#subid=us-en-et-dac">Sign-up for
  AdMob</a> today and start using the <a href=
  "https://developer.android.com/google/play-services/ads.html">Google Mobile
  Ads SDK</a> in your app with a few lines of code.
</p>

<h2 id="maximize_your_ad_revenue">
  Maximize your ad revenue
</h2>

<div class="wrap">
  <div class="cols" style="margin-top:2em;">
    <div class="col-4of12">
      <h5 id="maximize_earnings">
        Maximize earnings
      </h5>

      <p>
        Earn more with our industry-leading ad service, which includes <a href=
        "https://support.google.com/admob/answer/3063564">free mediation</a> to
        automatically improve your earnings, and access to all of Google’s
        advertiser demand from AdMob, AdWords, and the DoubleClick Ad Exchange.
      </p>
    </div>

    <div class="col-4of12">
      <h5 id="get_paid_fast">
        Get paid fast
      </h5>

      <p>
        Get paid in local currencies quickly and reliably, with no wire fees
        charged by AdMob.
      </p>
    </div>

    <div class="col-4of12">
      <h5 id="easy_and_free">
        Easy and free
      </h5>

      <p>
        The SDK can be installed quickly, and there are no standard fees for
        using the platform.
      </p>
    </div>
  </div>
</div>

<h2 id="grow_your_business_with_a_trusted_partner">
  Grow your business with a trusted partner
</h2>

<div class="wrap">
  <div class="cols" style="margin-top:2em;">
    <div class="col-6of12">
      <h5 id="powered_by_googles_ad_technology">
        Powered by Google’s ad technology
      </h5>

      <p>
        For over a decade, Google has helped millions of developers grow their
        digital businesses.
      </p>
    </div>

    <div class="col-6of12">
      <h5 id="auto_updates_on_google_play">
        Auto updates on Google Play
      </h5>

      <p>
        AdMob’s integration with Google Play services pushes automatic
        performance improvements to Android apps without additional SDK
        changes.
      </p>
    </div>
  </div>
</div>

<h2 id="drive_more_in-app_purchases_and_downloads">
  Drive more in-app purchases and downloads
</h2>

<div class="wrap">
  <div class="cols" style="margin-top:2em;">
    <div class="col-6of12">
      <h5 id="sell_more_in-app_purchases">
        Sell more in-app purchases
      </h5>

      <p>
        Earn more revenue by intelligently promoting your in-app purchases to
        the users most likely to buy them.
      </p>
    </div>

    <div class="col-6of12">
      <h5 id="promote_your_apps_for_free">
        Promote your apps for free
      </h5>

      <p>
        Cross-sell your other apps (or your friend’s apps) to your existing
        users, using free AdMob <a href=
        "https://support.google.com/admob/answer/3210452">house ads</a>.
      </p>
    </div>
  </div>
</div>

<h2 id="understand_users">
  Understand your users
</h2>

<div class="wrap">
  <div class="cols" style="margin-top:2em;">
    <div class="col-6of12">
      <h5 id="analytics_for_apps">
        Analytics for apps
      </h5>

      <p>
        Analyze your app’s performance from within AdMob with Google Analytics.
        Discover where people are downloading your app, and the features they
        use the most in real time.
      </p>
    </div>

    <div class="col-6of12">
      <h5 id="flow_visualization_reports">
        Flow visualization reports
      </h5>

      <p>
        In Analytics, see how people are navigating through your app with
        graphical <a href=
        "https://support.google.com/analytics/answer/2519986">flow reports</a>.
        View the path they take to making a purchase, and the point where they
        exit the app, plus much more.
      </p>
    </div>
  </div>
</div>

<h2 id="tips">
  Tips
</h2>

<ul>
  <li>Place ads wisely, they shouldn't be too intrusive but still need to be
  clearly visible to attract clickthroughs.
  </li>

  <li>Use banner, interstitial, and other ad formats appropriately.
  </li>

  <li>Make use of targeting features to match ads with your users and your app.
  </li>

  <li>Remember that ads form part of your app and must match its age rating.
  </li>

  <li>Exercise control options sensibly, don't get carried away excluding
  potentially competing ads at the expense of revenue.
  </li>
  <li>If you also need to manage direct deals with advertisers, consider using
  <a href="https://www.google.com/doubleclick/publishers/small-business/index.html">DoubleClick
  for Publishers Small Business</a>.</li>
</ul>


<h2 id=related_resources>Related resources</h2>

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