| page.title=Android, the world's most popular mobile platform | |
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| <p>Android powers hundreds of millions of mobile devices in more than 190 | |
| countries around the world. It's the largest installed base of any mobile platform | |
| and growing fast—every day another million users power up their | |
| Android devices for the first time and start looking for apps, games, | |
| and other digital content. </p> | |
| <p>Android gives you a world-class platform for creating apps and games for | |
| Android users everywhere, as well as an open marketplace for distributing | |
| to them instantly.</p> | |
| <h3>Global partnerships and large installed base</h3> | |
| <p>Building on the contributions of the open-source Linux community and more | |
| than 300 hardware, software, and carrier partners, Android has rapidly become | |
| the fastest-growing mobile OS.</p> | |
| <blockquote>Every day more than a million new Android devices are activated worldwide.</blockquote> | |
| <p>Android’s openness has made it a favorite for consumers and developers alike, | |
| driving strong growth in app consumption. Android users download more than | |
| billions of apps and games from Google Play each month. </p> | |
| <p>With its partners, Android is continuously pushing the boundaries of hardware and software | |
| forward to bring new capabilities to users and developers. For developers, | |
| Android innovation lets you build powerful, differentiated applications | |
| that use the latest mobile technologies.</p> | |
| <h3>Rapid innovation</h3> | |
| <p>Android is continuously pushing the boundaries of hardware and software | |
| forward, to bring new capabilities to users and developers. For developers, the | |
| rapid evolution of Android technology lets you stay in front with powerful, | |
| differentiated applications.</p> | |
| <p>Android gives you access to the latest technologies and innovations across a | |
| multitude of device form-factors, chipset architectures, and price points. From | |
| multicore processing and high-performance graphics to state-of-the-art sensors, | |
| vibrant touchscreens, and emerging mobile technologies.</p> | |
| <h3>Powerful development framework</h3> | |
| <blockquote>Easily optimize a single binary for phones, tablets, and other devices.</blockquote> | |
| <p>Android gives you everything you need to build best-in-class app experiences. | |
| It gives you a single application model that lets you deploy | |
| your apps broadly to hundreds of millions of users across a wide range of | |
| devices—from phones to tablets and beyond.</p> | |
| <p>Android also gives you tools for creating apps that look great and take | |
| advantage of the hardware capabilities available on each device. It | |
| automatically adapts your UI to look its best on each device, while giving you | |
| as much control as you want over your UI on different device | |
| types. </p> | |
| <p>For example, you can create a single app binary that's optimized for | |
| both phone and tablet form factors. You declare your UI in lightweight sets of XML | |
| resources, one set for parts of the UI that are common to all form factors and | |
| other sets for optimzations specific to phones or tablets. | |
| At runtime, Android applies the correct resource sets based on its screen size, | |
| density, locale, | |
| and so on.</p> | |
| <p>To help you develop efficiently, the <a href="{@docRoot}tools/index.html">Android | |
| Developer Tools</a> | |
| offer a full Java IDE with advanced features for developing, debugging, and | |
| packaging Android apps. Using the IDE, you can develop on any available Android | |
| device or create virtual devices that emulate any hardware configuration.</p> | |
| <blockquote>1.5 billion downloads a month and growing. Get your apps in front | |
| of millions of users at Google's scale.</blockquote> | |
| <h3>Open marketplace for distributing your apps</h3> | |
| <p>Google Play is the premier marketplace for selling and distributing Android apps. | |
| When you publish an app on Google Play, you reach the huge installed base of | |
| Android.</p> | |
| <div style="float:left;margin-right:24px;margin-top:12px;"> | |
| <img src="{@docRoot}images/gp-device.png"> | |
| </div> | |
| <p>As an open marketplace, Google Play puts you in control of how you sell your | |
| products. You can publish whenever you want, as often as you want, and to the | |
| customers you want. You can distribute broadly to all markets and | |
| devices or focus on specific segments, devices, or ranges of hardware | |
| capabilities.</p> | |
| <p>You can monetize in the way that works best for your business—priced or | |
| free, with in-app products or subscriptions—for highest engagement and | |
| revenues. You also have complete control of the pricing for your apps | |
| and in-app products and can set or change prices in any supported currency at | |
| any time.<p> | |
| <p>Beyond growing your customer base, Google Play helps you build visibility and | |
| engagement across your apps and brand. As your apps rise in popularity, Google | |
| Play gives them higher placement in weekly "top" charts and rankings, and for | |
| the best apps promotional slots in curated collections. | |
| </p> | |
| <p>Preinstalled on hundreds of billions of Android devices around the world, | |
| Google Play can be a growth engine for your business.</p> |