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| <p>Android offers an open distribution model, not a walled garden. Once you’ve developed an |
| app for Android and want to distribute it, you have choice.</p> |
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| <p>Your final application is contained in an APK file that you can make available to users any |
| way you want. For example, you can upload it to your own web site to allow visitors to |
| install it onto their devices. More often, you’ll want to use a trusted |
| marketplace where users can discover and search for your apps.</p> |
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| <p>How you choose to distribute your app affects precisely how many users your app will reach. Which |
| distribution provider you choose also affects the kinds of services available to you as a publisher, |
| such as licensing and in-app billing APIs, user bug reports, installation analytics, marketing |
| services, and more.</p> |
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| <p>Among your choices is Google Play, the premier marketplace for selling and distributing apps |
| to Android users around the world. When you publish an app on Google Play, you reach hundreds of |
| millions of customers in over 130 countries.</p> |
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| <h3>Your business, your customers</h3> |
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| <blockquote>Google Play makes your apps available to your customers |
| immediately</blockquote> |
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| <p>As an open marketplace, Google Play puts you in control of your business and makes it easy for |
| you to manage how you sell your products. You can publish whenever you want, as often as you want, |
| and to the exact set of customers you want.</p> |
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| <h3>Visibility for your apps</h3> |
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| <p>Beyond growing your customer base, Google Play helps you build visibility and engagement across |
| your apps and brand. As your apps rise in popularity, Google Play gives you higher placement in |
| weekly "top" lists and offers promotional slots in curated collections. You can engage customers |
| using rich, colorful product pages that feature app screenshots, videos, and user reviews, as well |
| as cross-marketing links to your other products.</p> |
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| <h3>Flexible monetizing and distribution</h3> |
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| <blockquote class="right">You can distribute |
| your apps free or priced and you can sell in-app products for additional revenue</blockquote> |
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| <p>Google Play offers a choice of monetizing options to meet your business needs. You control the |
| pricing of your apps and in-app products—you can set and change prices at any time, even |
| individually in local currencies around the world. On purchase, Google Play handles transactions in |
| the buyer’s currency and makes payouts in your own currency.</p> |
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| <p>After publishing, you can manage the distribution of your app. You can distribute broadly to all |
| markets and devices or focus on specific segments, devices, or ranges of hardware capabilities. |
| Google Play provides the tools for controlling distribution and ensures that your app is available |
| only to the users who you are targeting.</p> |