docs/html/distribute/stories/apps/segundamano.jd

page.title=Segundamano Develops Android-First as Its Fastest Channel for Growth
page.metaDescription=Segundamano developed Android app to increase potential for growth.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/segundamano.png
page.timestamp=1468270110

@jd:body

<div class="figure" style="width:113px">
  <img src="{@docRoot}images/distribute/stories/segundamano-icon.png" height=
  "113">
</div>

<h3>
  Background
</h3>

<p>
  <a class="external-link" href=
  "https://play.google.com/store/apps/details?id=mx.segundamano.android">Segundamano</a>
  is a leading shopping application in Mexico for second-hand products. They
  started by placing classified ads in newspapers, progressed to desktop, and
  over the past year have seen significant growth in mobile, which now accounts
  for 70% of their business. They have also seen <strong>270% year-over-year
  growth on the Android platform alone</strong>.
</p>

<h3>
  What they did
</h3>

<p>
  Segundamano shifted focus to mobile with their Android app because of the
  high potential for growth. From July 2015 to January 2016, they saw an
  increase of 55% in the number of classified ads on Android, higher than any
  other platform. To leverage this momentum, Segundamano implemented two new
  features on Android: premium offers and push notifications. Segundamano also
  decided to implement material design in order to improve the in-app
  experience and streamline the sales process for users.
</p>

<h3>
  Results
</h3>

<p>
  Following Segundamano’s enhancements to the user experience, they've seen an
  increase in their star rating, a 4.7% lift in monthly active users, and a 7%
  increase in sales of premium listings. Additionally, year-to-date, their
  <strong>installs are over seven times higher on Android than on other
  platforms</strong>.
</p>

<h3>
  Get started
</h3>

<p>
  Learn more about simplifying your in-app experience with <a href=
  "{@docRoot}guide/topics/ui/notifiers/notifications.html">Notifications</a>
  and the <a href="{@docRoot}design/material/index.html">material design
  guidelines</a>.
</p>