docs/html/distribute/googleplay/promote/brand.jd

page.title=Brand Assets, Icons, and Guidelines
@jd:body

<p>We encourage you to use the Android and Google Play brands in your
promotional materials. You can use the icons and other assets on this page in
any way you want, provided that you follow the guidelines described below.</p>

<h2 id="brand-android">Android Brand</h2>

<div>
  <div style="float:right;width:50%;padding:1.5em;">
    <img alt="" src="{@docRoot}images/brand/droid.gif">
  </div>

  <div style="width:45%;">
    <h4>01/ Android Robot</h4>

    <p> Can be used, reproduced, and modified freely in marketing
    communications. Our standard color value for print is PMS 376C. Our online hex
    color is <span id= "android-green">#A4C639</span>.</p>

    <p>When using the Android Robot or any modification of it, proper attribution is
    required under the terms of the Creative Commons Attribution license. For more
    details on proper attribution, please see the <a
    href="{@docRoot}license.html#attribution">Content License</a> document. </p>
  </div>
<div>

<div style="clear:both">
  <div style="float:right;width:50%;padding:1.5em;">
    <img alt="" src="{@docRoot}images/brand/logo_android.gif">
  </div>

  <div style="width:45%;">
    <h4>02/ Android Logo</h4>

    <p>The Android logo may not be used.</p>
  </div>
<div>

<div style="clear:both">
  <div style="float:right;width:50%;padding:1.5em;">
    <img alt="" src="{@docRoot}images/brand/norad.gif">
  </div>

  <div style="width:45%;">
    <h4>03/ Android Custom Typeface</h4>

    <p>The custom typeface may not be used.</p>
  </div>
<div>

<div style="clear:both">
  <div style="float:right;width:50%;padding:1.5em;">
    <img alt="" src="{@docRoot}images/brand/mediaplayer.gif">
  </div>

  <div style="width:45%;">
    <h4>04/ Android in Official Names</h4>
<p>Any name with 'Android' alone may not be used in a name without permission. Any name
            with 'Droid' alone may not be used in a name.</p>
            
          <p>The word 'Android' may be used only as a descriptor, 'for Android'. If used with your
            logo, 'for Android' needs to be smaller in size than your logo. First instance of this
            use should be followed by a TM symbol, 'for Android™'.</p>
            
          <p>If you are not sure you meet these criteria, <a href=
            "http://services.google.com/permissions/application">please contact us</a>. </p>
  </div>
<div>

<div style="clear:both">
  <div style="float:right;width:50%;padding:1.5em;">
    <img alt="" src="{@docRoot}images/brand/learnmore.gif">
  </div>

  <div style="width:45%;">
    <h4>05/ Android in Messaging</h4>
          <p>
            May be used in text as a descriptor, as long as it is followed by a proper generic term
            (e.g. "Android™ application"). First instance of this use should be followed by a TM
            symbol.
          </p>       
  </div>
<div>
          <p class="caution"><strong>Note: Any usage of #04 or #05 needs to include footer attribution in your
          communication:</strong><br /><span style="margin-left:1.5em">
          "Android is a trademark of Google Inc."</span>
        </p>

<h2 id="brand-google_play">Google Play Brand</h2>

<div style="clear:both">
  <div style="float:right;width:50%;padding:1.5em;">
    <p>
      <img alt="Google Play logo" src="http://www.android.com/images/brand/google_play_logo_450.png">
    </p>
    <p>
    <img alt="Get it on Google Play badge, large" src=
            "http://www.android.com/images/brand/get_it_on_play_logo_large.png"><br>
            Download: <a href="http://www.android.com/images/brand/get_it_on_play_logo_small.png">Small</a> | <a href=
            "http://www.android.com/images/brand/get_it_on_play_logo_large.png">Large</a>
          </p>
          <p>
            <img alt="Android App on Google Play badge, large" src=
            "http://www.android.com/images/brand/android_app_on_play_logo_large.png"><br>
            Download: <a href="http://www.android.com/images/brand/android_app_on_play_logo_small.png">Small</a> |
            <a href="http://www.android.com/images/brand/android_app_on_play_large.png">Large</a>
          </p>
  </div> 
        
  <div style="width:45%;">
    <h4>06/ <em>Get it on Google Play</em> Badge
          </h4>
          <p>
            The "Get it on Google Play" and "Android App on Google Play" logos are badges that you
            can use on your web site and promotional materials, to point to your products on Google
            Play.
          </p>
          <p>
            The logos are available in two sizes:
          </p>
          <ul>
            <li>Large: 60(h) x 172(w)</li>
            </li>
            <li>Small 45(h) x 129(w)
            </li>
          </ul>
          <p>
            Guidelines for usage:
          </p>
          <ul>
            <li>Never separate the phrase “Get it on Google Play” or "Android App on Google Play"
            from the Google Play logo, and do not change the color, proportions, spacing or any
            other aspect of the logo.
            </li>
     </ul>
     </div>
     
     <ul>
            <li>When used online, the badge logo should be used to direct users to:
              <ul>
                <li>The Google Play landing page: <br />
                  <span style="margin-left:1em;">http://play.google.com</span>
                </li>
                <li>The Google Play Apps landing page: <br />
                 <span style="margin-left:1em;">http://play.google.com/store/apps</span>
                </li>
                <li>A list of products that include your company name, for example, <br />
                <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>yourCompanyName</em></span>
                </li>
                <li>A list of products published by you, for example,<br />
                <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em>M/span>
                </li>
                <li>A specific app product details page within Google Play, for example,<br />
                <span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span>
                </li>
              </ul>
            </li>
            <li>When used alongside logos for other application marketplaces, the Google Play logo
            should be of equal or greater size</li>
  </ul>
            
            <p>For details on all the ways that you can link to your product details page in Google Play, 
            see <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking to your products</a></p>

          <p>For convenience, if you are using the logos online, you can use the 
            <a href="{@docRoot}distribute/googleplay/promote/badges.html">badge generator</a>
            to create the appropriate markup and link to your apps.</p>

<h2>Other Brands</h2>

<p>Any other brands or icons depicted on this site are <em>not</em> are the property of their
repective owners and usage is reserved. You must seek the developer for appropriate permission to use them.</p>