docs/html/distribute/monetize/ads.jd

page.title=Earn Revenue from AdMob Ads
page.metaDescription=Gain insights about your users, drive more in-app purchases, and maximize your ad revenue.
page.tags="monetizing", "ads", "admob", "ads"
page.image=distribute/images/advertising.jpg
@jd:body

<div class="figure">
  <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;">
</div>

<p>Ads are an effective and easy way to earn revenue from your apps. AdMob brings
together best-in-class technology in a single ad platform for your app, so you
can gain insights about your users, drive more in-app purchases, and maximize
your ad revenue. You won’t need to rely on a combination of tools or use
precious development resources to build your own solution.</p>

<p>Why choose AdMob?</p>

<ul>
  <li> Over 650,000 apps use AdMob
  <li> $1 billion+ paid to developers in the last 2 years
  <li> Fast, reliable payment in local currencies
  <li> High CPMs and the best fill rates
  <li> Industry-leading mediation platform
</ul>

<p><a href="http://www.google.com/ads/admob/#subid=us-en-et-dac">Sign-up for AdMob</a>
today and start showing ads by integrating the <a
href="https://developers.google.com/mobile-ads-sdk/download">Google Mobile Ads SDK</a>
in your app with a few lines of code.</p>

<h2 id="key_features">Key features</h2>

<div style="display:inline-block">
<h3 id="maximize_your_ad_revenue">Maximize your ad revenue</h3>

<div class="col-4">
  <h4 id="maximize_earnings">Maximize earnings</h4>
  <p>Earn more with our industry-leading ad service, which includes <a href=
  "https://support.google.com/admob/answer/3063564">free mediation</a> to
  automatically improve your earnings, and access to all of Google’s advertiser
  demand from AdMob, AdWords, and the DoubleClick Ad Exchange.</p>
</div>

<div class="col-4">
  <h4 id="get_paid_fast">Get paid fast</h4>
  <p>Get paid in local currencies quickly and reliably, with no wire fees charged by
  AdMob.</p>
</div>

<div class="col-4">
  <h4 id="easy_and_free">Easy and free</h4>
  <p>The SDK can be installed quickly, and there are no standard fees for using the
  platform.</p>
</div>
</div>

<div style="display:inline-block">
<h3 id="grow_your_business_with_a_trusted_partner">Grow your business with a trusted partner</h3>

<div class="col-6">
  <h4 id="powered_by_googles_ad_technology">Powered by Google’s ad technology</h4>
  <p>For over a decade, Google has helped millions of developers grow their digital
  businesses.</p>
</div>

<div class="col-6">
<h4 id="auto_updates_on_google_play">Auto updates on Google Play</h4>
<p>AdMob’s integration with Google Play services pushes automatic performance
  improvements to Android apps without additional SDK changes.</p>
</div>
</div>

<div style="display:inline-block">
<h3 id="drive_more_in-app_purchases_and_downloads">Drive more in-app purchases and downloads</h3>

<div class="col-6">
<h4 id="sell_more_in-app_purchases">Sell more in-app purchases</h4>
<p>Earn more revenue by intelligently promoting your in-app purchases to the users
most likely to buy them.</p>
</div>

<div class="col-6">
<h4 id="promote_your_apps_for_free">Promote your apps for free</h4>
<p>Cross-sell your other apps (or your friend’s apps) to your existing users,
using free AdMob <a href="https://support.google.com/admob/answer/3210452">house ads</a>.</p>
</div>
</div>

<div style="display:inline-block">
<h3 id="drive_more_in-app_purchases_and_downloads">Drive more in-app purchases and downloads</h3>

<div class="col-6">
<h4 id="analytics_for_apps">Analytics for apps</h4>
<p>Analyze your app’s performance from within AdMob with Google Analytics.
Discover where people are downloading your app, and the features they use the
most in real time.</p>
</div>

<div class="col-6">
<h4 id="flow_visualization_reports">Flow visualization reports</h4>
<p>In Analytics, see how people are navigating through your app with graphical
<a href="https://support.google.com/analytics/answer/2519986">flow reports</a>.
View the path they take to making a purchase, and the point where they exit
the app, plus much more.</p>
</div>
</div>


<h2 id=tips>Tips</h2>

<ul>
  <li> Place ads wisely, they shouldn't be too intrusive but still need to be clearly
visible to attract clickthroughs.
  <li> Use banner, interstitial, and other ad formats appropriately.
  <li> Make use of targeting features to match ads with your users and your app.
  <li> Remember that ads form part of your app and must match its age rating.
  <li> Exercise control options sensibly, don't get carried away excluding potentially
competing ads at the expense of revenue.
</ul>


<h2 id=related_resources>Related resources</h2>

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