Docs: Developer written case studies batch 3 (proj 31)
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+page.title=drupe Launches Android First and Finds Global Success with Beta Testing
+page.metaDescription=Drupe uses beta testing to increase its global reach.
+page.tags="developerstory", "apps", "googleplay"
+page.image=images/cards/distribute/stories/drupe.jpg
+page.timestamp=1468901832
+
+@jd:body
+
+<div class="figure">
+ <img src="{@docRoot}images/distribute/stories/drupe-icon.png" />
+</div>
+
+<h3>
+ Background
+</h3>
+
+<p>
+ In 2015, <a class="external-link" href=
+ "https://play.google.com/store/apps/dev?id=8486231504544197967">
+ drupe mobile</a>, founded by Assaf Ziv and Barak Witkowski, launched the
+ <a class="external-link" href=
+ "https://play.google.com/store/apps/details?id=mobi.drupe.app">drupe app</a>
+ on Android first. With a unique, people-first approach, their communications
+ app is focused on reinventing the way people use their phone to do basic
+ actions. By constantly improving and expanding their cross-app
+ functionality, the app is used globally and was recently awarded Google
+ Play’s Editor’s Choice recognition.
+</p>
+
+<h3>
+ What they did
+</h3>
+
+<dl>
+ <dt><strong>Android openness</strong></dt>
+ <dd>From the start, drupe knew Android was their ideal mobile platform.
+ <em>"Thanks to the openness of the system, we can build a truly native
+ experience on Android. The real way to supply a people-centric experience
+ requires such an openness, not always existing on other platforms,"</em>
+ said Barak Witkowski, co-founder and CEO of drupe. Key to their innovative
+ approach, drupe uses the current context of the user to show them the
+ right contacts and actions to optimize the drupe experience.</dd>
+
+<div class="figure">
+ <img src="{@docRoot}images/distribute/stories/drupe-screenshot.png">
+</div>
+
+ <dt><strong>Beta testing</strong></dt>
+ <dd>They have a large community of 20,000 <em>druper</em> beta users on
+ Android, which has been critical to their success. To minimize risk and seek
+ feedback from valued users, the team built beta testing into their regular
+ development process. By having a dialogue with users worldwide, they are able
+ to gauge interest in new app versions, collect feature requests, and more.
+ This has helped the team achieve a 99.7% crash-free user ratio, as well
+ as verify new versions in real-life scenarios, on various devices, before
+ full launch.</dd>
+
+ <dt><strong>Going global</strong></dt>
+ <dd>With initial focus on building a high quality app, drupe then set out
+ to take advantage of Android’s global scale. Key to their international
+ growth, the app is now translated in 17 languages, and the store listing
+ page is available in 28 languages. This led to an increase in conversion
+ and retention rates. Additionally, when entering India, the team noticed
+ several user reviews requesting integration with a specific messaging app
+ widely used in the Indian market. Through a combination of this integration,
+ adding Hindi language translation, and other new features, drupe saw improved
+ performance. In six months, <strong>daily active users increased 300%, and
+ actions per average daily user increased 25% in the Indian
+ market</strong>.</dd>
+</dl>
+
+<h3>
+ Results
+</h3>
+
+<p>
+ Drupe’s focus on innovation and building a truly contextual and intuitive
+ app proved to be a model of success for attaining growth in both engagement
+ and new global reach. The team has continued to increase its relevance
+ through feedback loops and feature adoptions. <strong>This has led to 700%
+ growth in daily active users, and 550% growth in number of interactions
+ triggered via drupe</strong> in the past six months. The team is focused on
+ enhancing their recommendation engine to add even more contextual abilities
+ for their users while continuing to grow a successful business on Google
+ Play.
+</p>
+
+<h3>
+ Get started
+</h3>
+
+<p>
+ Learn more about
+ <a href="{@docRoot}distribute/engage/beta.html">beta testing</a>
+ and find out how to
+ <a href="{@docRoot}distribute/tools/localization-checklist.html">
+ localize your app</a> to create a high-quality experience for global users.
+</p>
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diff --git a/docs/html/distribute/stories/apps/noom-health.jd b/docs/html/distribute/stories/apps/noom-health.jd
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+page.title=Noom Grows International Revenue by 80% Through Localization on Google Play
+page.metaDescription=Noom increases revenue by localizing their app.
+page.tags="developerstory", "apps", "googleplay"
+page.image=images/cards/distribute/stories/noom.jpg
+page.timestamp=1468901832
+
+@jd:body
+
+<div class="figure">
+ <img src="{@docRoot}images/distribute/stories/noom-icon.png" />
+</div>
+
+<h3>
+ Background
+</h3>
+
+<p>
+ With a mission to help people live healthier lives,
+ <a class="external-link" href=
+ "https://play.google.com/store/apps/developer?id=Noom+Inc.">Noom</a> guides
+ their users through behavior change programs to create lifestyle habits and
+ target global health challenges. Available initially on Google Play,
+ Android first and Noom have achieved success expanding to international
+ markets, taking advantage of the broad reach of Android.
+</p>
+
+<h3>
+ What they did
+</h3>
+
+<p>
+ Launching first in the US, Noom created a series of programs tailored to
+ their users’ specific <a class="external-link" href=
+ "https://play.google.com/store/apps/details?id=com.wsl.noom">
+ health goals</a>. Key to their approach is offering a holistic solution,
+ including simple personalized tasks, progress tracking, meal feedback, and
+ support from both personal coaches and peers. The team has a strategic
+ approach to expanding their user base globally. Noom localized their app to
+ better connect with users in the following areas:
+</p>
+
+<ul>
+ <li><strong>Localized product</strong>
+ <ul style="list-style: none;">
+ <li>In addition to translating their app to five languages and their store
+ listing page to 11 languages, Noom conducted extensive analysis to
+ determine the right financial model tailored to each international
+ market. This included evaluation of their competitive landscape and
+ local health and wellness spending behavior, in addition to running
+ pricing experiments to determine the optimal offering between
+ subscriptions, IAPs, or a premium app.</li>
+ </ul>
+ </li>
+
+ <li><strong>Localized cuisines</strong>
+ <ul style="list-style: none;">
+ <li>When Noom started researching the Korean, Japanese, German, and Latin
+ American markets, they immediately focused on localizing their food
+ database. Using a combination of local food editors, existing food
+ databases, and user suggestions, their app now includes local cuisine
+ and popular packaged food brands, offering a simpler and more
+ comprehensive experience for users.</li>
+ </ul>
+ </li>
+
+ <li><strong>Localized coaches</strong>
+ <ul style="list-style: none;">
+ <li>Hiring local coaches not only removed language barriers, but also
+ reduced response times as they are located within the same time zone
+ as their users. Using various notification types, Noom has increased
+ user engagement by three to four times.</li>
+ </ul>
+ </li>
+</ul>
+
+<img src="{@docRoot}images/distribute/stories/noom-screenshot.png">
+ <p class="img-caption">
+ <strong>Figure 1.</strong> German Play Store listing page, Korean recipes,
+ and Japanese meal plan
+ </p>
+
+<h3>
+ Results
+</h3>
+
+<p>
+ <em>"Android's global focus and great localization tooling made the decision
+ to go global much easier. Localization to new markets has been a consistent
+ growth driver at Noom,"</em> said Artem Petakov, co-founder and President
+ at Noom.
+</p>
+
+<p>
+ Over the last three years, Noom’s localization efforts led to an <strong>80%
+ increase in international revenue growth on Android</strong>. In Japan
+ alone, <strong>revenue increased more than 480%</strong> during the same
+ time period. To identify future expansion opportunities, the team looks
+ towards countries with strong Android penetration and install growth
+ using the English product and plans to apply their localization methods to
+ achieve even greater success.
+</p>
+
+<h3>
+ Get started
+</h3>
+
+<p>
+ Learn more about <a class="external-link" href=
+ "https://material.google.com/patterns/notifications.html">Notifications</a>,
+ and find out about
+ <a href="{@docRoot}distribute/tools/localization-checklist.html">
+ app localization</a> and how to
+ <a href="{@docRoot}distribute/users/expand-to-new-markets.html">
+ Expand Into New Markets</a>.
+</p>
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+page.title=Playlab Increases Juice Cubes Conversions by 25% with Store Listing Experiments
+page.metaDescription=Playlab uses store listing experiments to refresh their Juice Cubes icon.
+page.tags="developerstory", "apps", "googleplay"
+page.image=images/cards/distribute/stories/playlab.jpg
+page.timestamp=1468901832
+
+@jd:body
+
+<div class="figure">
+ <img src="{@docRoot}images/distribute/stories/playlab-icon.png" />
+</div>
+
+<h3>
+ Background
+</h3>
+
+<p>
+ <a class="external-link" href=
+ "https://play.google.com/store/apps/dev?id=9190927840679184784&e=-EnableAppDetailsPageRedesign">
+ Playlab</a> is a game developer and publisher based in Hong Kong, with
+ production studios in Bangkok and Manila. Playlab apps include
+ <a class="external-link" href=
+ "https://play.google.com/store/apps/details?id=ppl.unity.JuiceCubesBeta">
+ Juice Cubes</a>, <a class="external-link" href=
+ "https://play.google.com/store/apps/details?id=ppl.unity.junglecubes">
+ Jungle Cubes</a>, and <a class="external-link" href=
+ "https://play.google.com/store/apps/details?id=ppl.cocos2dx.ranchrun&hl=en">
+ Ranch Run</a>.
+
+ Released in 2013, <a class="external-link" href=
+ "https://play.google.com/store/apps/details?id=ppl.unity.JuiceCubesBeta">
+ Juice Cubes</a> is a strategy puzzle game with over 25 million downloads
+ worldwide and over 100,000 five-star reviews on Google Play. The game has
+ gained success in Southeast Asian markets such as Indonesia and Thailand,
+ and in Western markets such as the US, Australia, the UK, and Canada.
+</p>
+
+<h3>
+ What they did
+</h3>
+
+<p>
+ As part of Juice Cubes’ content update in April 2016, Playlab decided to
+ refresh its Play Store icon and test whether different icons could increase
+ their conversion rate.
+</p>
+
+<p>
+ Playlab used the <em>Store Listing Experiments</em> feature on the Google
+ Play Developer Console to test three variations of their new game icon.
+</p>
+
+<h3>
+ Results
+</h3>
+
+<p>
+ Within three days of running the store listing experiment, Playlab saw
+ positive results which led them to make an informed decision to change the
+ current icon to the best-performing version. Variant C outperformed the
+ initial control icon and the two other variants, with a <strong>25% increase
+ in installs</strong>. One month after applying the best-performing icon,
+ Juice Cubes continued to see a 25% increase in the number of conversions
+ from store visitors who made organic installs.
+</p>
+
+<img src="{@docRoot}images/distribute/stories/playlab-screenshot.png">
+
+<p>
+ <em>"Google Play Store Listing Experiments offer a fast, easy, and free way
+ to do A/B testing on an icon. The data provided after each test helped us
+ to make a decision really quickly. The best part is the team no longer needs
+ so many resources to decide which icon to use because we can let the
+ users decide."</em> said Jakob Lykkegaard, CEO and co-founder of Playlab.
+</p>
+
+<h3>
+ Get started
+</h3>
+
+<p>
+ Learn how to use <a class="external-link" href=
+ "https://support.google.com/googleplay/android-developer/answer/6227309">
+ A/B testing</a> and find out more about how to run
+ <a href="{@docRoot}distribute/users/experiments.html">
+ store listing experiments</a> on Google Play.
+</p>
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