docs: Edited "Promote with Ads" page; created "Nearby" feature page.
The Nearby feature appears in the "Engage & retain" section of DAC.
Bug: 28436589
Change-Id: I2250ac79d1b568eaa535fcbe05187811c90b6ea3
diff --git a/docs/html/distribute/engage/_book.yaml b/docs/html/distribute/engage/_book.yaml
index 87e819a..c371268 100644
--- a/docs/html/distribute/engage/_book.yaml
+++ b/docs/html/distribute/engage/_book.yaml
@@ -31,3 +31,6 @@
- title: Get Feedback with Beta Tests
path: /distribute/engage/beta.html
+
+- title: Interact with Nearby Users
+ path: /distribute/engage/nearby.html
diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs
index 4f3e0af..cc6e2844 100644
--- a/docs/html/distribute/engage/engage_toc.cs
+++ b/docs/html/distribute/engage/engage_toc.cs
@@ -66,6 +66,12 @@
<span class="en">Get Feedback with Beta Tests</span></a>
</div>
</li>
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+ var:toroot?>distribute/engage/nearby.html">
+ <span class="en">Interact with Nearby Users</span></a>
+ </div>
+ </li>
</ul>
<script type="text/javascript">
diff --git a/docs/html/distribute/engage/nearby.jd b/docs/html/distribute/engage/nearby.jd
new file mode 100644
index 0000000..b1571f6
--- /dev/null
+++ b/docs/html/distribute/engage/nearby.jd
@@ -0,0 +1,93 @@
+page.title=Interact with Nearby Users
+page.metaDescription=Use the Nearby feature to interact with nearby people, devices, and beacons.
+page.image=images/distribute/nearby_connections.png
+page.tags="users, nearby, engage"
+@jd:body
+
+<p>Create experiences that seem magical for users who are in close proximity by using the unique
+close-range and cross-platform capabilities of Nearby. Set up multiplayer games, ad-hoc groups,
+sharing, or collaborative sessions so that your users can work or play together more easily when
+they're close.</p>
+
+<p>Learn more about <a href="https://developers.google.com/nearby/">how to add nearby interactions
+to your app or game</a>.</p>
+
+<div class="wrap">
+ <div class="cols" style="margin-top:1em;">
+ <div class="col-4of12">
+ <h3>
+ Messaging
+ </h3>
+ <img src="{@docRoot}images/distribute/nearby_messaging.png">
+ <p class="figure-caption">
+ Find nearby devices and share messages to enable rich interactions and collaboration
+ among users.
+ </p>
+ </div>
+
+ <div class="col-4of12">
+ <h3>
+ Connections
+ </h3>
+ <img src="{@docRoot}images/distribute/nearby_connections.png">
+ <p class="figure-caption">
+ Discover other local devices and create connections that enable real-time, cross-device
+ experiences.
+ </p>
+ </div>
+
+ <div class="col-4of12">
+ <h3>
+ Beacons
+ </h3>
+ <img src="{@docRoot}images/distribute/nearby_beacons.png">
+ <p class="figure-caption">
+ Receive messages from beacons using
+ <a href="https://developers.google.com/beacons/eddystone">Eddystone</a> and add context to
+ location-based apps and games.
+ </p>
+ </div>
+ </div>
+</div>
+
+<p class="note"><strong>Note:</strong> Nearby uses Bluetooth 2.0, Bluetooth 4.0, Wi-Fi, and an
+ultrasonic modem to function over distances of up to 100 feet.</p>
+
+<h2 id="best-practices">Best practices</h2>
+
+<p>The following list contains some helpful tips and best practices that will help you set up
+and use Nearby effectively:
+
+<ul>
+ <li>Use Nearby features sparingly and only when they're needed because they can consume battery
+ life quickly (up to 3.5 times faster than normal).
+ </li>
+
+ <li>Invoke Nearby explicitly with a button, switch, or special screen, and provide a visual
+ indication when the features are actively sending or receiving content.
+ </li>
+
+ <li>Ensure that users are aware of the data that is made visible by Nearby before
+ they start using the features.
+ </li>
+
+ <li>Stop any publish or subscribe operations when the user exits the app or stops the
+ activity that requires Nearby.
+ </li>
+
+ <li>Use the <em>earshot</em> option, which uses only the ultrasonic modem to send and receive
+ messages, to limit the range of Nearby messages to about five feet when privacy is important.
+ </li>
+
+ <li>Accelerate the exchange of messages (when appropriate) by making one device the publisher
+ only, and all other devices subscribers.
+ </li>
+</ul>
+
+<h2 id="related-resources">Related resources</h2>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/users/nearby"
+ data-sortOrder="-timestamp"
+ data-cardSizes="9x3"
+ data-maxResults="6"></div>
diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd
index 2db4ca3..d99f449 100644
--- a/docs/html/distribute/users/promote-with-ads.jd
+++ b/docs/html/distribute/users/promote-with-ads.jd
@@ -6,20 +6,27 @@
<p>Users have a huge amount of choice when it comes to which apps they install and
use, so it’s important to actively find new ways to promote your app and drive
-ongoing engagement. AdWords is a powerful and effective way to do both.</p>
+ongoing engagement. AdWords campaigns, which you create in the
+<a href="http://play.google.com/apps/publish">Google Play Developer Console</a>,
+are a powerful and effective way to do both.</p>
-<h2 id=drive_installs>Drive installs</h2>
+<h2 id="drive_installs">Drive installs with universal app campaigns</h2>
-<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested
-users where they spend time on phones and
-tablets – with app install ads on Google Search, YouTube, Gmail, and within
-apps and across the web on the Google Display Network. AdWords is a powerful
-way to scale app promotion across Google networks and find customers that are
-most likely to install your app. </p>
+<p><a href="http://adwords.google.com">AdWords</a> is a powerful way to scale
+app promotion across Google networks and find customers who are most likely to
+install your app. AdWords promotes your app to interested users where they spend
+time on phones and tablets – with app install ads on Google Play, Google Search,
+YouTube, Gmail, and within apps and across the web.</p>
-<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords
-app install ads</a>.</p>
+<p>By creating a <em>universal app camapign</em>, you can reach all of these
+networks. This type of campaign allocates ads, bids, and budgets automatically,
+making it easier to improve install volume for your app.</p>
+
+<p>To learn more about creating universal ad campaigns, read the article about
+<a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/6262700">creating
+an AdWords campaign for your app</a> in the Google Play Developer Console Help
+Center.</p>
<div class="wrap">
<div class="cols" style="margin-top:1em;">
@@ -27,18 +34,16 @@
<h3>
From Google Play
</h3>
- <img src="/images/distribute/promote_ads_play.png">
+ <img src="{@docRoot}images/distribute/promote_ads_play.png">
<p class="figure-caption">
- Promote your app on Google Play when users are searching and browsing
- for apps.
+ Reach users as they search for apps and games on Google Play.
</p>
</div>
-
<div class="col-4of12">
<h3>
- From search
+ From Google Search
</h3>
- <img src="/images/distribute/promote_ads_search.png">
+ <img src="{@docRoot}images/distribute/promote_ads_search.png">
<p class="figure-caption">
Connect with users as they search for content and services provided by
your app.
@@ -49,47 +54,32 @@
<h3>
From YouTube
</h3>
- <img src="/images/distribute/promote_ads_youtube.png">
+ <img src="{@docRoot}images/distribute/promote_ads_youtube.png">
<p class="figure-caption">
Promote your app when users are watching related videos.
</p>
</div>
- </div>
-</div>
-<div class="wrap">
- <div class="cols" style="margin-top:1em;">
<div class="col-4of12">
<h3>
From apps
</h3>
- <img src="/images/distribute/promote_ads_apps.png">
+ <img src="{@docRoot}images/distribute/promote_ads_apps.png">
<p class="figure-caption">
Reach users while they’re engaged with apps and games across the AdMob
network.
</p>
</div>
-
<div class="col-4of12">
<h3>
From the web
</h3>
- <img src="/images/distribute/promote_ads_web.png">
+ <img src="{@docRoot}images/distribute/promote_ads_web.png">
<p class="figure-caption">
Reach users while they’re engaged with websites across the Google
Display Network.
</p>
</div>
-
- <div class="col-4of12">
- <h3>
- From Gmail
- </h3>
- <img src="/images/distribute/promote_ads_gmail.png">
- <p class="figure-caption">
- Promote your app while users communicate and get things done in Gmail.
- </p>
- </div>
</div>
</div>
@@ -130,77 +120,7 @@
</li>
</ul>
-<h2 id="engage_with_users">
- Engage with users
-</h2>
-
-<p>
- Getting a user to install an app is one thing, but you'll also want them to
- open it regularly. AdWords offers app re-engagement tools to help your app
- stay in mind with users who’ve already installed it on their phone. AdWords
- can remind them of key features and encourage them to try your app again, or
- help them complete an activity they didn't know your app could handle.
-</p>
-
-<div class="wrap">
- <div class="cols" style="margin-top:1em;">
- <div class="col-4of12">
- <h3>
- From search
- </h3>
- <img src="/images/distribute/promote_ads.png">
- <p class="figure-caption">
- Add deep links to your app, then bring users straight to relevant app
- content when they’re searching.
- </p>
- </div>
-
- <div class="col-4of12">
- <h3>
- From apps
- </h3>
- <img src="/images/distribute/promote_ads_inapp.png">
- <p class="figure-caption">
- Use remarketing and deep links to bring users to just the right place
- in your app to re-engage and convert, from other apps and games they
- love.
- </p>
- </div>
- </div>
-</div>
-
-<h3>
- Tips
-</h3>
-
-<ul>
- <li>Track what users do in your app after they’ve clicked an ad, by
- installing the AdWords <a href=
- "https://developers.google.com/app-conversion-tracking/">conversion tracking
- SDK</a>.
- </li>
-
- <li>Advertise a compelling reason for users to re-engage with your app (such
- as a reminder or a special offer).
- </li>
-
- <li>
- <a href="https://developers.google.com/app-indexing/webmasters/app">Add
- deep links</a> to your app that’ll take users directly to the parts of your
- app that will be most relevant and interesting to them, where they can
- easily take action.
- </li>
-
- <li>Re-engage your app users across the display network with remarketing
- lists and search with keywords.
- </li>
-
- <li>Use remarketing lists to target high value users so that you can drive
- more conversions in your app.
- </li>
-</ul>
-
-<h2 id="related-resources">Related Resources</h2>
+<h2 id="related-resources">Related resources</h2>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/users/promotewithads"
diff --git a/docs/html/images/distribute/nearby_beacons.png b/docs/html/images/distribute/nearby_beacons.png
new file mode 100644
index 0000000..aba2f39
--- /dev/null
+++ b/docs/html/images/distribute/nearby_beacons.png
Binary files differ
diff --git a/docs/html/images/distribute/nearby_connections.png b/docs/html/images/distribute/nearby_connections.png
new file mode 100644
index 0000000..52e6daa
--- /dev/null
+++ b/docs/html/images/distribute/nearby_connections.png
Binary files differ
diff --git a/docs/html/images/distribute/nearby_messaging.png b/docs/html/images/distribute/nearby_messaging.png
new file mode 100644
index 0000000..6ae2d00
--- /dev/null
+++ b/docs/html/images/distribute/nearby_messaging.png
Binary files differ
diff --git a/docs/html/images/distribute/promote_ads_apps.png b/docs/html/images/distribute/promote_ads_apps.png
index 2f57865..1c25be3 100644
--- a/docs/html/images/distribute/promote_ads_apps.png
+++ b/docs/html/images/distribute/promote_ads_apps.png
Binary files differ
diff --git a/docs/html/images/distribute/promote_ads_gmail.png b/docs/html/images/distribute/promote_ads_gmail.png
index 1d21b4a..c1013fc 100644
--- a/docs/html/images/distribute/promote_ads_gmail.png
+++ b/docs/html/images/distribute/promote_ads_gmail.png
Binary files differ
diff --git a/docs/html/images/distribute/promote_ads_play.png b/docs/html/images/distribute/promote_ads_play.png
index 1cf51b2..ae0f84b 100644
--- a/docs/html/images/distribute/promote_ads_play.png
+++ b/docs/html/images/distribute/promote_ads_play.png
Binary files differ
diff --git a/docs/html/images/distribute/promote_ads_search.png b/docs/html/images/distribute/promote_ads_search.png
index 27c0b38..adcede1 100644
--- a/docs/html/images/distribute/promote_ads_search.png
+++ b/docs/html/images/distribute/promote_ads_search.png
Binary files differ
diff --git a/docs/html/images/distribute/promote_ads_web.png b/docs/html/images/distribute/promote_ads_web.png
index 588a3d4..8fefed16 100644
--- a/docs/html/images/distribute/promote_ads_web.png
+++ b/docs/html/images/distribute/promote_ads_web.png
Binary files differ
diff --git a/docs/html/images/distribute/promote_ads_youtube.png b/docs/html/images/distribute/promote_ads_youtube.png
index e88a796..ad44e51 100644
--- a/docs/html/images/distribute/promote_ads_youtube.png
+++ b/docs/html/images/distribute/promote_ads_youtube.png
Binary files differ
diff --git a/docs/html/jd_collections.js b/docs/html/jd_collections.js
index 4909206d..905d191 100644
--- a/docs/html/jd_collections.js
+++ b/docs/html/jd_collections.js
@@ -419,7 +419,8 @@
"distribute/engage/easy-signin.html",
"distribute/analyze/build-better-apps.html",
"distribute/engage/gcm.html",
- "distribute/engage/beta.html"
+ "distribute/engage/beta.html",
+ "distribute/engage/nearby.html"
]
},
"distribute/monetize": {
@@ -761,6 +762,14 @@
"https://support.google.com/adwords/answer/6167162"
]
},
+ "distribute/users/nearby": {
+ "title": "",
+ "resources": [
+ "https://developers.google.com/nearby/",
+ "https://www.youtube.com/watch?v=hultDpBS22s",
+ "https://developers.google.com/beacons"
+ ]
+ },
"distribute/users/buildbuzz": {
"title": "",
"resources": [
diff --git a/docs/html/jd_extras.js b/docs/html/jd_extras.js
index 546fcfe..9edd105 100644
--- a/docs/html/jd_extras.js
+++ b/docs/html/jd_extras.js
@@ -2719,7 +2719,6 @@
"type": "material design",
"titleFriendly": ""
},
-
{
"lang": "en",
"group": "",
@@ -2737,6 +2736,45 @@
"lang": "en",
"group": "",
"tags": [],
+ "url": "https://developers.google.com/nearby/",
+ "timestamp": null,
+ "image": "images/play_dev.jpg",
+ "title": "Create features based on proximity",
+ "summary": "Build simple interactions between nearby devices and people.",
+ "keywords": ["nearby", "engage"],
+ "type": "distribute",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
+ "url": "https://www.youtube.com/watch?v=hultDpBS22s",
+ "timestamp": null,
+ "image": "images/play_dev.jpg",
+ "title": "Use Nearby Messages to collaborate",
+ "summary": "Nearby Messages is perfect for setting up ad-hoc groups, collaborative sessions, or sharing resources with people in a co-located space.",
+ "keywords": ["nearby", "engage"],
+ "type": "distribute",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
+ "url": "https://developers.google.com/beacons",
+ "timestamp": null,
+ "image": "images/play_dev.jpg",
+ "title": "Mark up the world using beacons",
+ "summary": "Give your users better location and proximity experiences by providing a strong context signal for their devices in the form of Bluetooth low energy (BLE) beacons with Eddystone.",
+ "keywords": ["nearby", "engage"],
+ "type": "distribute",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
"url": "https://support.google.com/adwords/answer/6167164",
"timestamp": null,
"image": "distribute/images/advertising.jpg",
diff --git a/docs/html/jd_extras_en.js b/docs/html/jd_extras_en.js
index 3aab5bd..b3a52fe 100644
--- a/docs/html/jd_extras_en.js
+++ b/docs/html/jd_extras_en.js
@@ -2699,6 +2699,45 @@
"lang": "en",
"group": "",
"tags": [],
+ "url": "https://developers.google.com/nearby/",
+ "timestamp": null,
+ "image": "images/play_dev.jpg",
+ "title": "Create features based on proximity",
+ "summary": "Build simple interactions between nearby devices and people.",
+ "keywords": ["nearby", "engage"],
+ "type": "distribute",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
+ "url": "https://www.youtube.com/watch?v=hultDpBS22s",
+ "timestamp": null,
+ "image": "images/play_dev.jpg",
+ "title": "Use Nearby Messages to collaborate",
+ "summary": "Nearby Messages is perfect for setting up ad-hoc groups, collaborative sessions, or sharing resources with people in a co-located space.",
+ "keywords": ["nearby", "engage"],
+ "type": "distribute",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
+ "url": "https://developers.google.com/beacons",
+ "timestamp": null,
+ "image": "images/play_dev.jpg",
+ "title": "Mark up the world using beacons",
+ "summary": "Give your users better location and proximity experiences by providing a strong context signal for their devices in the form of Bluetooth low energy (BLE) beacons with Eddystone.",
+ "keywords": ["nearby", "engage"],
+ "type": "distribute",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
"url": "https://support.google.com/adwords/answer/6167164",
"timestamp": null,
"image": "distribute/images/advertising.jpg",
@@ -4095,7 +4134,8 @@
"distribute/engage/easy-signin.html",
"distribute/analyze/build-better-apps.html",
"distribute/engage/gcm.html",
- "distribute/engage/beta.html"
+ "distribute/engage/beta.html",
+ "distribute/engage/nearby.html"
]
},
"distribute/monetize": {
@@ -4415,6 +4455,14 @@
"https://support.google.com/adwords/answer/6167162"
]
},
+ "distribute/users/nearby": {
+ "title": "",
+ "resources": [
+ "https://developers.google.com/nearby/",
+ "https://www.youtube.com/watch?v=hultDpBS22s",
+ "https://developers.google.com/beacons"
+ ]
+ },
"distribute/users/buildbuzz": {
"title": "",
"resources": [
