docs/html/distribute/users/ota-installs.jd

page.title=Offer Over-the-air Installs
page.metaDescription=Let users send your app directly to their devices when they sign in with Google.
page.tags="google", "identity", "installs"
page.image=images/cards/google-sign-in_2x.png


@jd:body

<p>Google sign-in is a trusted registration system that's familiar to users and
consistent across devices. With minimal effort, you can improve your sign-in conversion
with a fast and secure authentication option for users. And by using Google sign-in,
you can offer users the option to send your app directly to their Android devices when
they sign-in, without the need for them to visit the Play store. Using this approach,
some developers have seen app installation acceptance rates of 40%.</p>

<p>Get started with <a href="https://developers.google.com/identity/sign-in/android/">
Google sign-in for Android</a> and then enable <a
href="https://developers.google.com/identity/sign-in/web/android-app-installs">over-the-air
installs</a> for your web site.</p>

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<h2>Tips</h2>

<ul>
  <li>Adding Google sign-in to your app can increase conversions by reducing the burden
  and friction of sign-in, while helping users keep their accounts secure.</li>
  <li>Focus on the quality of your app to ensure that it passes the quality threshold for
  over-the-air installation.</li>
  <li>Measure impressions of the Android install prompt, installs, and success rate by
  day, week, and month with Platform Insights.</li>
</ul>


<h2 style="clear:both" id="related-resources">Related Resources</h2>

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