docs/html/distribute/engage/ads.jd

page.title=Drive engagement with AdWords Ads
page.metaDescription=Keep users coming back. AdWords offers re-engagement tools to help your app stay top of mind with users.
page.tags="engagement, adwords"
page.image=images/cards/adwords_2x.jpg
@jd:body

<p>Successful apps keep users coming back again and again. AdWords offers app
re-engagement tools to help your app stay top of  mind with users who’ve
already installed it on their phone. AdWords can remind them of key features
and encourage them to try your app again, or help them complete an activity
they didn't know your app could handle.</p>

<p>
  <a href="https://support.google.com/adwords/answer/6032073">Get started with AdWords mobile
  app engagement campaigns</a>.
</p>



<div class="wrap">
  <div class="cols" style="margin-top:2em;">
    <div class="col-6of16">
   <h3>From search</h3>
   <img src="/images/distribute/promote_ads.png">
    <p class="figure-caption">Add deep links to your app, then bring users straight
    to relevant app content when they’re searching.</p>
    </div>
    <div class="col-6of16">
    <h3>From apps</h3>
    <img src="/images/distribute/promote_ads_inapp.png">
    <p class="figure-caption">Use remarketing and deep links to bring users to just the right
    place in your app to re-engage and convert, from other apps and games they love.</p>
    </div>
  </div>
</div>


<h3 id="tips">Tips</h2>

<ul>
  <li> Track what users do in your app after they click an ad, by installing the
    AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking
    SDK</a>.
  <li> Advertise a compelling reason for users to re-engage with your app, such as a
    reminder or a special offer.
  <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to
    your app and bring users directly to the most relevant and interesting
    parts of your app, where they can easily take action.
  <li> Re-engage with your app users across the Display Network with remarketing lists
and search with keywords.
  <li> Use remarketing lists to target high value users so that you can drive more
conversions in your app.
</ul>

<h2 id="related_resources">Related resources</h2>

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