| <html devsite> |
| <head> |
| <title>Brand Guidelines</title> |
| <meta name="project_path" value="/_project.yaml" /> |
| <meta name="book_path" value="/_book.yaml" /> |
| </head> |
| <body> |
| <!-- |
| Copyright 2017 The Android Open Source Project |
| |
| Licensed under the Apache License, Version 2.0 (the "License"); |
| you may not use this file except in compliance with the License. |
| You may obtain a copy of the License at |
| |
| http://www.apache.org/licenses/LICENSE-2.0 |
| |
| Unless required by applicable law or agreed to in writing, software |
| distributed under the License is distributed on an "AS IS" BASIS, |
| WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. |
| See the License for the specific language governing permissions and |
| limitations under the License. |
| --> |
| |
| |
| |
| <p> |
| The "Android" name, the Android logo, the "Google Play" brand, and other |
| Google trademarks are property of Google LLC and |
| not part of the assets available through the Android Open Source Project. |
| </p> |
| |
| <p>If you are interested in using these brands to indicate their association |
| with your device, adhere to the guidelines on this page. These guidelines |
| correspond to and complement the |
| <a href="https://developer.android.com/distribute/tools/promote/brand.html">Brand |
| Guidelines for Android App Developers</a> and |
| <a href="https://www.google.com/permissions/">Google Brand Permissions</a>.</p> |
| |
| <h2 id="brand-android">Android</h2> |
| |
| <p> |
| The use of "Android" on a hardware device and packaging or marketing |
| materials related to that hardware device is restricted to |
| <a href="/compatibility/index.html">Android compatible</a> devices only. |
| </p> |
| |
| <ul> |
| <li>Android™ should have a trademark symbol the first time it appears in |
| a creative.</li> |
| <li>"Android" should always be capitalized and is never plural or possessive. |
| </li> |
| <li>“Android” should never be used in the name of your product or as the |
| primary or dominant mark on your packaging or device.</li> |
| <li>"Android” should be used only as a term to refer to the operating system |
| (OS) of your device. If you are unsure whether your use meets our guidelines, |
| follow this simple test: If you can replace "Android" with "the Android |
| platform" and the text still makes sense, then you may use this term. |
| <ul> |
| <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> |
| <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li> |
| </ul> |
| </li> |
| <li>You may use “with Android” in plain black text with your logo. If used |
| with your logo, "with Android" should be no larger than 90% of your logo’s |
| size. The first or most prominent instance of this use should be followed by |
| a ™ symbol.</li> |
| <li>Android may be used <em>only as a descriptor</em>, as long as it is |
| followed by a proper generic term. It cannot be framed as the product name or |
| brand of your device. |
| <ul> |
| <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> |
| <li><span style="color:green">Correct</span>: "Android mobile device"</li> |
| </ul> |
| </li> |
| <li> |
| Google reserves the right to require Android and/or Google branding on |
| compatible devices and any related materials, which includes but is not |
| limited to packaging, boot-up sequence, and marketing materials. |
| </li> |
| <li> |
| <p><strong>Any use of the Android name must include this attribution in your |
| communication</strong>:</p> |
| <blockquote><em>Android is a trademark of Google LLC.</em></blockquote></p> |
| </li> |
| </ul> |
| |
| <h4>Acceptable examples</h4> |
| <img src="../images/JB-TM-example.png" alt="Jelly Bean trademark example" /> |
| <img src="../images/8100-TM-example.png" alt="8100 series trademark example" /> |
| |
| <h4>Unacceptable example</h4> |
| <img src="../images/XBrand-TM-example.jpg" alt="XBrand trademark example" /> |
| |
| <h3 id="logo-android">Android logo</h3> |
| <p>Unless expressly authorized by Google through written agreement, the Android |
| logo and custom typeface may not be used (with or without the Android robot).</p> |
| <img alt="No Logo" src="../images/android_logo_new_crossed_out.png"> |
| <img alt="No Logo" src="https://developer.android.com/images/brand/android_logo_no.png"> |
| |
| <h3 id="robot-android">Android robot</h3> |
| |
| <div class="wrap"> |
| <div class="col-4"> |
| <img alt="android-robot" style="float:left;margin-right:10px" width="100" src="/setup/images/Android_greenrobot.png"> |
| <p style="padding-top:20px"> |
| <a href="/setup/images/Android_greenrobot.ai">.ai</a><br /> |
| <a href="/setup/images/Android_greenrobot.eps">.eps</a><br /> |
| <a href="/setup/images/Android_greenrobot.png">.png</a><br /> |
| <a href="/setup/images/Android_greenrobot.svg">.svg</a> |
| </p> |
| </div> |
| <div class="col-8"> |
| <p style="padding-top:20px">The Android robot can be used, reproduced, and |
| modified freely in marketing communications with proper attribution. For |
| details, refer to |
| <a href="https://developer.android.com/distribute/tools/promote/brand.html">App |
| Developers Brand Guidelines</a> and the |
| <a href="https://creativecommons.org/licenses/by/3.0/">Creative Commons |
| license</a>.</p> |
| </div> |
| </div> |
| |
| <div class="wrap" style="padding-top:20px"> |
| <div class="col-4" style="align:center"> |
| <img alt="no-peace-robot" style="width:30%;height:30%" src="../images/No_PeaceBot_200.jpg"> |
| </div> |
| <div class="col-8"> |
| <p style="padding-top:20px">The Android Peace Robot or any variation of the |
| Android Peace Robot (such as the Android robot with a peace sign) may not be |
| used in partner marketing.</p> |
| </div> |
| </div> |
| |
| <div style="clear:both"></div> |
| <h2 id="brand-google_play">Google Play</h2> |
| |
| <p>Use of the “Google Play” name and the Google Play Store icon on the |
| packaging of the hardware, marketing materials of the hardware, or the hardware |
| itself is allowed only on devices |
| <a href="/setup/start/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed |
| to access Google Play</a>. For a list of devices licensed to use Google Play, |
| refer to |
| <a href="https://support.google.com/googleplay/answer/1727131">Supported |
| devices</a>.</p> |
| |
| |
| <h2>Other brands</h2> |
| <p><a href="https://www.android.com/auto/">Android Auto</a>, |
| <a href="https://www.android.com/tv/">Android TV</a>, and |
| <a href="https://wearos.google.com">Wear OS by Google</a> are brands owned by |
| Google. These brands require Google proprietary software that runs on top of |
| Android and is available only through a license with Google. For information on |
| how to request a license, see |
| <a href="/compatibility/contact-us.html">Contact Us</a>. |
| |
| <h2 id="Questions">Questions</h2> |
| |
| <p>For additional brand usage information, contact the Android Partner |
| Marketing team by submitting the <a |
| href="https://support.google.com/contact/partner_brand_approval">Partner |
| Brand Inquiry Form</a>.</p> |
| |
| </body> |
| </html> |