en/setup/start/brands.html - platform/docs/source.android.com - Git at Google

 <html devsite>
   <head>
     <title>Brand Guidelines</title>
     <meta name="project_path" value="/_project.yaml" />
     <meta name="book_path" value="/_book.yaml" />
   </head>
   <body>
   <!--
       Copyright 2017 The Android Open Source Project

       Licensed under the Apache License, Version 2.0 (the "License");
       you may not use this file except in compliance with the License.
       You may obtain a copy of the License at

           http://www.apache.org/licenses/LICENSE-2.0

       Unless required by applicable law or agreed to in writing, software
       distributed under the License is distributed on an "AS IS" BASIS,
       WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
       See the License for the specific language governing permissions and
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 <p>
   The "Android" name, the Android logo, the "Google Play" brand, and other
   Google trademarks are property of Google LLC and
   not part of the assets available through the Android Open Source Project.
 </p>

 <p>If you are interested in using these brands to indicate their association
 with your device, adhere to the guidelines on this page. These guidelines
 correspond to and complement the
 <a href="https://developer.android.com/distribute/tools/promote/brand.html">Brand
 Guidelines for Android App Developers</a> and
 <a href="https://www.google.com/permissions/">Google Brand Permissions</a>.</p>

 <h2 id="brand-android">Android</h2>

 <p>
   The use of "Android" on a hardware device and packaging or marketing
   materials related to that hardware device is restricted to
   <a href="/compatibility/index.html">Android compatible</a> devices only.
 </p>

 <ul>
   <li>Android&trade; should have a trademark symbol the first time it appears in
   a creative.</li>
   <li>"Android" should always be capitalized and is never plural or possessive.
   </li>
   <li>“Android” should never be used in the name of your product or as the
   primary or dominant mark on your packaging or device.</li>
   <li>"Android” should be used only as a term to refer to the operating system
   (OS) of your device. If you are unsure whether your use meets our guidelines,
   follow this simple test: If you can replace "Android" with "the Android
   platform" and the text still makes sense, then you may use this term.
   <ul>
     <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li>
     <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li>
   </ul>
   </li>
   <li>You may use “with Android” in plain black text with your logo. If used
   with your logo, "with Android" should be no larger than 90% of your logo’s
   size. The first or most prominent instance of this use should be followed by
   a &trade; symbol.</li>
   <li>Android may be used <em>only as a descriptor</em>, as long as it is
   followed by a proper generic term. It cannot be framed as the product name or
   brand of your device.
   <ul>
     <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li>
     <li><span style="color:green">Correct</span>: "Android mobile device"</li>
   </ul>
   </li>
   <li>
     Google reserves the right to require Android and/or Google branding on
     compatible devices and any related materials, which includes but is not
     limited to packaging, boot-up sequence, and marketing materials.
   </li>
   <li>
   <p><strong>Any use of the Android name must include this attribution in your
   communication</strong>:</p>
   <blockquote><em>Android is a trademark of Google LLC.</em></blockquote></p>
   </li>
 </ul>

 <h4>Acceptable examples</h4>
 <img src="../images/JB-TM-example.png" alt="Jelly Bean trademark example" />
 <img src="../images/8100-TM-example.png" alt="8100 series trademark example" />

 <h4>Unacceptable example</h4>
 <img src="../images/XBrand-TM-example.jpg" alt="XBrand trademark example" />

 <h3 id="logo-android">Android logo</h3>
 <p>Unless expressly authorized by Google through written agreement, the Android
 logo and custom typeface may not be used (with or without the Android robot).</p>
 <img alt="No Logo" src="../images/android_logo_new_crossed_out.png">
 <img alt="No Logo" src="https://developer.android.com/images/brand/android_logo_no.png">

 <h3 id="robot-android">Android robot</h3>

 <div class="wrap">
 <div class="col-4">
   <img alt="android-robot" style="float:left;margin-right:10px" width="100" src="/setup/images/Android_greenrobot.png">
   <p style="padding-top:20px">
   <a href="/setup/images/Android_greenrobot.ai">.ai</a><br />
   <a href="/setup/images/Android_greenrobot.eps">.eps</a><br />
   <a href="/setup/images/Android_greenrobot.png">.png</a><br />
   <a href="/setup/images/Android_greenrobot.svg">.svg</a>
   </p>
 </div>
 <div class="col-8">
 <p style="padding-top:20px">The Android robot can be used, reproduced, and
 modified freely in marketing communications with proper attribution. For
 details, refer to
 <a href="https://developer.android.com/distribute/tools/promote/brand.html">App
 Developers Brand Guidelines</a> and the
 <a href="https://creativecommons.org/licenses/by/3.0/">Creative Commons
 license</a>.</p>
 </div>
 </div>

 <div class="wrap" style="padding-top:20px">
 <div class="col-4" style="align:center">
 <img alt="no-peace-robot" style="width:30%;height:30%" src="../images/No_PeaceBot_200.jpg">
 </div>
 <div class="col-8">
 <p style="padding-top:20px">The Android Peace Robot or any variation of the
 Android Peace Robot (such as the Android robot with a peace sign) may not be
 used in partner marketing.</p>
 </div>
 </div>

 <div style="clear:both"></div>
 <h2 id="brand-google_play">Google Play</h2>

 <p>Use of the “Google Play” name and the Google Play Store icon on the
 packaging of the hardware, marketing materials of the hardware, or the hardware
 itself is allowed only on devices
 <a href="/setup/start/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed
 to access Google Play</a>. For a list of devices licensed to use Google Play,
 refer to
 <a href="https://support.google.com/googleplay/answer/1727131">Supported
 devices</a>.</p>


 <h2>Other brands</h2>
 <p><a href="https://www.android.com/auto/">Android Auto</a>,
 <a href="https://www.android.com/tv/">Android TV</a>, and
 <a href="https://wearos.google.com">Wear OS by Google</a> are brands owned by
 Google. These brands require Google proprietary software that runs on top of
 Android and is available only through a license with Google. For information on
 how to request a license, see
 <a href="/compatibility/contact-us.html">Contact Us</a>.

 <h2 id="Questions">Questions</h2>

 <p>For additional brand usage information, contact the Android Partner
 Marketing team by submitting the <a
 href="https://support.google.com/contact/partner_brand_approval">Partner
 Brand Inquiry Form</a>.</p>

   </body>
 </html>
	<html devsite>
	<head>
	<title>Brand Guidelines</title>
	<meta name="project_path" value="/_project.yaml" />
	<meta name="book_path" value="/_book.yaml" />
	</head>
	<body>
	<!--
	Copyright 2017 The Android Open Source Project

	Licensed under the Apache License, Version 2.0 (the "License");
	you may not use this file except in compliance with the License.
	You may obtain a copy of the License at

	http://www.apache.org/licenses/LICENSE-2.0

	Unless required by applicable law or agreed to in writing, software
	distributed under the License is distributed on an "AS IS" BASIS,
	WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
	See the License for the specific language governing permissions and
	limitations under the License.
	-->



	<p>
	The "Android" name, the Android logo, the "Google Play" brand, and other
	Google trademarks are property of Google LLC and
	not part of the assets available through the Android Open Source Project.
	</p>

	<p>If you are interested in using these brands to indicate their association
	with your device, adhere to the guidelines on this page. These guidelines
	correspond to and complement the
	<a href="https://developer.android.com/distribute/tools/promote/brand.html">Brand
	Guidelines for Android App Developers</a> and
	<a href="https://www.google.com/permissions/">Google Brand Permissions</a>.</p>

	<h2 id="brand-android">Android</h2>

	<p>
	The use of "Android" on a hardware device and packaging or marketing
	materials related to that hardware device is restricted to
	<a href="/compatibility/index.html">Android compatible</a> devices only.
	</p>

	<ul>
	<li>Android™ should have a trademark symbol the first time it appears in
	a creative.</li>
	<li>"Android" should always be capitalized and is never plural or possessive.
	</li>
	<li>“Android” should never be used in the name of your product or as the
	primary or dominant mark on your packaging or device.</li>
	<li>"Android” should be used only as a term to refer to the operating system
	(OS) of your device. If you are unsure whether your use meets our guidelines,
	follow this simple test: If you can replace "Android" with "the Android
	platform" and the text still makes sense, then you may use this term.
	<ul>
	<li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li>
	<li><span style="color:green">Correct</span>: "XBrand phone on Android"</li>
	</ul>
	</li>
	<li>You may use “with Android” in plain black text with your logo. If used
	with your logo, "with Android" should be no larger than 90% of your logo’s
	size. The first or most prominent instance of this use should be followed by
	a ™ symbol.</li>
	<li>Android may be used <em>only as a descriptor</em>, as long as it is
	followed by a proper generic term. It cannot be framed as the product name or
	brand of your device.
	<ul>
	<li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li>
	<li><span style="color:green">Correct</span>: "Android mobile device"</li>
	</ul>
	</li>
	<li>
	Google reserves the right to require Android and/or Google branding on
	compatible devices and any related materials, which includes but is not
	limited to packaging, boot-up sequence, and marketing materials.
	</li>
	<li>
	<p><strong>Any use of the Android name must include this attribution in your
	communication</strong>:</p>
	<blockquote><em>Android is a trademark of Google LLC.</em></blockquote></p>
	</li>
	</ul>

	<h4>Acceptable examples</h4>
	<img src="../images/JB-TM-example.png" alt="Jelly Bean trademark example" />
	<img src="../images/8100-TM-example.png" alt="8100 series trademark example" />

	<h4>Unacceptable example</h4>
	<img src="../images/XBrand-TM-example.jpg" alt="XBrand trademark example" />

	<h3 id="logo-android">Android logo</h3>
	<p>Unless expressly authorized by Google through written agreement, the Android
	logo and custom typeface may not be used (with or without the Android robot).</p>
	<img alt="No Logo" src="../images/android_logo_new_crossed_out.png">
	<img alt="No Logo" src="https://developer.android.com/images/brand/android_logo_no.png">

	<h3 id="robot-android">Android robot</h3>

	<div class="wrap">
	<div class="col-4">
	<img alt="android-robot" style="float:left;margin-right:10px" width="100" src="/setup/images/Android_greenrobot.png">
	<p style="padding-top:20px">
	<a href="/setup/images/Android_greenrobot.ai">.ai</a><br />
	<a href="/setup/images/Android_greenrobot.eps">.eps</a><br />
	<a href="/setup/images/Android_greenrobot.png">.png</a><br />
	<a href="/setup/images/Android_greenrobot.svg">.svg</a>
	</p>
	</div>
	<div class="col-8">
	<p style="padding-top:20px">The Android robot can be used, reproduced, and
	modified freely in marketing communications with proper attribution. For
	details, refer to
	<a href="https://developer.android.com/distribute/tools/promote/brand.html">App
	Developers Brand Guidelines</a> and the
	<a href="https://creativecommons.org/licenses/by/3.0/">Creative Commons
	license</a>.</p>
	</div>
	</div>

	<div class="wrap" style="padding-top:20px">
	<div class="col-4" style="align:center">
	<img alt="no-peace-robot" style="width:30%;height:30%" src="../images/No_PeaceBot_200.jpg">
	</div>
	<div class="col-8">
	<p style="padding-top:20px">The Android Peace Robot or any variation of the
	Android Peace Robot (such as the Android robot with a peace sign) may not be
	used in partner marketing.</p>
	</div>
	</div>

	<div style="clear:both"></div>
	<h2 id="brand-google_play">Google Play</h2>

	<p>Use of the “Google Play” name and the Google Play Store icon on the
	packaging of the hardware, marketing materials of the hardware, or the hardware
	itself is allowed only on devices
	<a href="/setup/start/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed
	to access Google Play</a>. For a list of devices licensed to use Google Play,
	refer to
	<a href="https://support.google.com/googleplay/answer/1727131">Supported
	devices</a>.</p>


	<h2>Other brands</h2>
	<p><a href="https://www.android.com/auto/">Android Auto</a>,
	<a href="https://www.android.com/tv/">Android TV</a>, and
	<a href="https://wearos.google.com">Wear OS by Google</a> are brands owned by
	Google. These brands require Google proprietary software that runs on top of
	Android and is available only through a license with Google. For information on
	how to request a license, see
	<a href="/compatibility/contact-us.html">Contact Us</a>.

	<h2 id="Questions">Questions</h2>

	<p>For additional brand usage information, contact the Android Partner
	Marketing team by submitting the <a
	href="https://support.google.com/contact/partner_brand_approval">Partner
	Brand Inquiry Form</a>.</p>

	</body>
	</html>