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page.title=Integrate Google Cloud Messaging
page.metaDescription=Keep your users in sync with your latest content by delivering lightweight messages over Google's infrastructure.
page.tags="gcm"
page.image=/images/gcm/gcm-logo.png
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<div class="figure" style="width:330px">
<img src="{@docRoot}images/gcm/gcm-logo.png">
</div>
<p>
Keeping app content fresh is important to retaining users. And it’s easy with
the popular <a href="{@docRoot}google/gcm/index.html">Google Cloud
Messaging</a> for Android, by sending lightweight messages to your apps
installed on Android devices anywhere in the world.
</p>
<p>
Push messages from your backend servers to tell your apps that there's new
content for the user, or other data to sync.
</p>
<p>
You can use Google Cloud Messaging for two way messaging too. Another
possibility is to improve the experience for users with multiple devices, by
syncing content through the cloud so users have the same content on all their
devices.
</p>
<p>
Google Cloud Messaging lets your users stay in sync with your service without
draining the users battery, as there's no need for your apps poll a server
to discover new content. Best of all, Google Cloud Messaging is available for
free and there are no quotas.
</p>
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<h2 id="related-resources">
Related Resources
</h2>
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