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page.title=Use Rich Notifications to Keep Users Informed
page.metaDescription=Use Android's notifications to keep users in touch with your content and services — even when the app is not in use.
page.tags=""
page.image=/design/media/notifications_pattern_anatomy.png
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<img src="{@docRoot}design/media/notifications_pattern_anatomy.png">
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<p>
The <a href="/design/patterns/notifications.html">notification system</a>
allows your app to keep the user informed about events, such as new messages,
upcoming calendar appointments, shared photos, and much more. They are a
fundamental feature of Android that consumers check frequently to receive
important notifications and status updates. Notifications are like a news
channel that alerts the user to events as they happen and maintains a list of
updates since last review.
</p>
<p>
In addition to status updates from friends and family, notifications can also
be used to help gamers know when a time-based action is completed or another
player took their turn.</p>
<p>Some game developers use notifications to alert users
when a new limited time character can be won or a discount on an in-app
purchase is available. </p>
<h3>But Use Them Sparingly</h3>
<p>
Frequent notifications and spam notifications can turn users off, thereby
risking your ratings and user base. Also sure to check our <a href=
"https://support.google.com/googleplay/android-developer/answer/4430948">policies</a>
to ensure you’re treating your user respectfully.
</p>
<p><strong>Tip:</strong>
Use notifications sparingly &mdash; be sure any information presented is
useful. Give users the option to turn notifications off.
</p>
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Related Resources
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