docs/html/distribute/engage/deep-linking.jd

page.title=Increase Usage with Search
page.metaDescription=Use search to bring your existing users back into your app.
page.image=images/cards/google-search_2x.png
page.tags="engagement", "app indexing", "search", "deep linking"
@jd:body

<p>
  Users who have your app installed might overlook it as a way to get the answers
  they need. With App Indexing, deep links to your Android app appear in Google Search
  results so users can get to your native mobile experience quickly, landing exactly
  on the right content within the app. 
</p>

<p>
  Google Search for developers can also help you re-engage your users in other ways
  &mdash; by letting them interact with your app from a voice action, get deep into
  your app from a search suggestion, or go back to your email reminders in Google Now. </p>


<p>Get started by <a href="https://developers.google.com/app-indexing/">indexing your
app</a> and then take advantage of <a
href="https://developers.google.com/voice-actions/">Voice actions</a>, the
<a href="https://developers.google.com/app-indexing/webmasters/appindexingapi">App
Indexing API</a>, and <a href="https://developers.google.com/schemas/now/cards">Google
Now cards</a>.</p>


<h2 id="help_users_find_your_information">App Indexing</h2>

<p>Re-engage with your users with deep-links displayed in search results, links
that take users directly to content within your app.</p>


<div style="margin:1em">
<img src="{@docRoot}images/distribute/app-indexing-deep-links.png">
</div>
<h2 id="empower_users_in_your_app">Voice actions</h2>

<p>Brings your users into your app with voice actions such as “Ok
Google, play a song” or “Ok Google, search for
hotels in Maui on TripAdvisor”.</p>

<div style="margin-top:1em">
<img src="{@docRoot}images/distribute/voice-actions-engagement.png">
</div>


<h2 id="assist_your_users">Google Now</h2>

<p>If you’re building travel, entertainment, or restaurant apps, Google Now cards
can re-engage your users via structured data markup delivered in email notifications.</p>

<div style="margin-top:1em">
<img src="{@docRoot}images/distribute/google-now-engagement.png">
</div>

<h2 id="tips">Tips</h2>

<ul>
  <li>For users who have viewed pages in your app, and later searches for similar content,
  you can use the App Indexing API to have deep links appear in search suggestions.</li>
  <li>App Indexing is flexible—you can direct search users to your app or website on a
  page by page basis. Moving from search results to apps is seamless, without any pop-ups
  or extra taps to slow users down.</li>
</ul>

<h2 style="clear:both" id="related-resources">Related Resources</h2>

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