diff --git a/conanfile.py b/conanfile.py
index 001bcd0..a164dfc 100644
--- a/conanfile.py
+++ b/conanfile.py
@@ -63,7 +63,7 @@
         self.copy("*.so", dst="lib", keep_path=False)
         self.copy("*.dylib", dst="lib", keep_path=False)
         self.copy("*.a", dst="lib", keep_path=False)
-        tools.save("LICENSE", tools.load("COPYING"))
+        tools.save("LICENSE", tools.load("fruit/COPYING"))
         self.copy("COPYING", dst="licenses", ignore_case=True, keep_path=False)
 
     def package_info(self):
diff --git a/extras/packaging/deploy_to_bintray.sh b/extras/packaging/deploy_to_bintray.sh
new file mode 100644
index 0000000..31a80c7
--- /dev/null
+++ b/extras/packaging/deploy_to_bintray.sh
@@ -0,0 +1,20 @@
+#!/bin/bash
+
+FRUIT_VERSION=3.4.0
+
+# To authenticate:
+# conan user -p <BINTRAY_API_KEY_HERE> -r fruit-bintray polettimarco
+
+for build_type in Release Debug
+do
+    for is_shared in True False
+    do
+        for use_boost in True False
+        do
+            conan create . google/stable -o fruit:shared=$is_shared -o fruit:use_boost=$use_boost -s build_type=$build_type
+        done
+    done
+done
+
+conan remote update fruit-bintray https://api.bintray.com/conan/google/fruit
+conan upload fruit/${FRUIT_VERSION}@google/stable --all -r fruit-bintray