diff --git a/help.sh b/help.sh
index bdb078f..06a9056 100755
--- a/help.sh
+++ b/help.sh
@@ -18,7 +18,7 @@
 See '"${SCRIPT_DIR}"'/Usage.txt for more info about build usage and concepts.
 
 The parallelism of the build can be set with a -jN argument to "m".  If you
-don't provide a -j argument, the build system automatically selects a parallel
+don'\''t provide a -j argument, the build system automatically selects a parallel
 task count that it thinks is optimal for your system.
 
 Common goals are: